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Nov 22, 2021 · Retail conglomerate Authentic Brands Group will shelve a planned initial public offering and instead sell significant equity stakes in its business to private equity firm CVC Capital, hedge fund ...
Brands Lifestyle Entertainment Studios Marketing Digital Impact Careers Newsroom IMPACT As the owner of a portfolio comprising some of the world’s most influential brands in fashion, lifestyle, entertainment and media, Authentic is committed to driving positive impact at scale through sustainable initiatives, DE&I programs and purpose-driven partnerships.
The unique voice, tone and selling propositions for each brand are brought to life through compelling campaigns, collection photography and sizzle reels. Brand Experience From store design to pop-up shops and branded events, we create immersive experiences that build loyalty and reinforce the relationship between brand and consumer.
Discover where a career at Authentic can take you. At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation.
Mar 1, 2022 · Authentic Brands Group (ABG) today announced that it has completed the acquisition of Reebok from adidas. As it ushers in its largest acquisition to date, the global brand development, marketing and entertainment company is charting a new path for Reebok. “Reebok is a brand that needs no introduction,” said Jamie Salter, Founder, Chairman ...
Brands Lifestyle Entertainment Studios Digital Careers Newsroom Entertainment Platform Our platform redefines storytelling through long-form and short-form content as well as live events and immersive experiences in collaboration with the world’s most influential creators, distributors, brands and artists.
Sep 21, 2021 · Authentic Brands has a “brand development flywheel” that includes more than 230 social media accounts, branded content, and distribution across digital, store and other channels.
