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  1. Oct 22, 2021 · The NBA’s logo was designed by Alan Siegel in 1969. Jerry West pulls up the bottom of his pants leg and points to make a point. “I can’t escape it because every morning when I get up and put these on,” he says, meaning a pair of NBA-issued socks, “it’s staring at me.”. The socks are embroidered with the NBA logo and, well, Jerry ...

  2. Jul 20, 2018 · Mr. Siegel, who turns 80 in August, continues to work full-time, Sundays included. He lives on the West Side with his wife, Gloria Siegel, 79, who works for Siegel+Gale, another branding company ...

  3. We are an award-winning brand identity and communications consultancy founded by Alan Siegel.A high powered group of passionate, decisive strategists, storytellers, and clear thinkers focused on developing bold, dynamic brands across companies and industries– with a distinctive personality, and voice to rise above the noise.

  4. 11:48. Jan 2014. As work gets more complex, 6 rules to simplify. Yves Morieux. Tax forms, credit agreements, healthcare legislation: They're crammed with gobbledygook, says Alan Siegel, and incomprehensibly long. He calls for a simple, sensible redesign -- and plain English -- to make legal paperwork intelligible to the rest of us.

  5. Siegel, one of the world's foremost branding experts (he's founder and chairman of brand consultancy Siegel+Gale) notes that the world is suffering from an epidemic of legalese: fear of loopholes and lawsuits is forcing the world's attorneys, contract designers and EULA scribes to take their art form to historically impenetrable lows.

  6. Feb 25, 2021 · Created in 1969 by brand consultant Alan Siegel, the NBA logo has been a staple of the association for over 50 years. A year earlier Siegel had designed the logo for Major League Baseball, and ...

  7. An Interview with Alan Siegel, Chief Executive Officer, Siegelvision. Editors’ Note. Over five decades, Alan Siegel has gained the stature of both pillar of the establishment and provocative iconoclast while building Siegel+Gale, one of the leading global brand consultancies. In 2011, he created Siegelvision, a new company focused on solving ...