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  1. Goop Founder and CEO, Gwyneth Paltrow.

  2. GWYNETHS PICKS. A peek inside GP’s shopping cart. SHOP NOW. NEW BEAUTY OBSESSIONS. What goops beauty editors can’t get enough of this month. SHOP NOW. G. LABEL BY GOOP.

  3. Goop is a wellness and lifestyle brand and company founded by the American actress Gwyneth Paltrow. It was launched in September 2008 as a weekly e-mail newsletter providing new age advice, such as "police your thoughts" and "eliminate white foods", and the slogan "Nourish the Inner Aspect". [2]

  4. In 2008, Gwyneth Paltrow launched goop from her kitchen as a homespun weekly newsletter. It’s grown a lot since then. We operate from a place of curiosity and nonjudgment, and we start hard conversations, crack open taboos, and look for connection and resonance everywhere we can find it.

  5. May 26, 2021 · Goop grew gradually at first as Gwyneth Paltrow established her healthy living credentials through cookbooks and detox programs. Now it's grown steadily into a multinational powerhouse.

  6. Sep 30, 2023 · Gwyneth Paltrow Looks Back at 15 Years of Goop and More: ‘Dont Put Me on Truth Serum.’ The actress and entrepreneur knows she and her company are cultural lightning rods. Credit...

  7. Gwyneth Paltrow is an Academy Award–winning actress, the author of four New York Times–bestselling cookbooks, and the founder and CEO of the lifestyle company goop. She was born on September 27, 1972, in Los Angeles, California, to television producer Bruce Paltrow and actress Blythe Danner, a Tony Award winner and two-time Emmy Award winner.