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First Look allows you to capture incremental revenue opportunities from high-CPM bids by allowing those bids to serve ahead of your reservation inventory. With First Look pricing rules, you can: Expose or block select inventory through granular targeting. Specify a floor price, above which a First Look-eligible bid will be eligible to serve ...
The Ad Exchange account that you're linking is the default used for dynamic allocation. Click Save. Click Admin Linked accounts Incoming Ad Exchange links. Click Enable to activate First Look for the primary linked Ad Exchange account. After completing these steps, it may take up to 24 hours before First Look pricing is available.
Click Inventory Pricing rules First look pricing. Navigate to the inventory type under which you want to create a rule: Display, Mobile app, In-stream video, or Games. Click New pricing rule to start a rule. Enter First Look - Allow (or a similar name) in the "Name" field. Enter a value of 2 or larger in the "Priority" field.
To report on First Look impressions in Ad Manager reporting: Sign in to Google Ad Manager. Click Reporting Reports New Report. Select the Historical report type. Under "General settings," add the filter "Is First Look" with the value "is True" click Apply. Continue creating your report. First Look impressions are grouped with Ad Exchange ...
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LOOKUP (search_key, search_range|search_result_array, [result_range]) search_key - The value to search for in the row or column. For example, 42, "Cats", or I24. search_range|search_result_array - One method of using LOOKUP is to provide a single row or column search_range to look through for the search with a second argument result_range. The ...
For publishers with First Look activated, some revenue previously attributed to First Look could be attributed to optimized competition instead. While First Look revenue would decline, in most cases optimized competition revenue should more than offset the decline, and publishers should realize an overall revenue gain in Ad Manager.
Learn how. Open Gmail. At the top right, click Settings See all settings. Scroll to Conversation view. Select Conversation view on or Conversation view off. Tip: The settings are also available in the Quick settings sidebar. Click Settings , then scroll to the Email Threading section at the bottom of the Quick settings sidebar.
Check the approval status of an ad or extension (English) In your Google Ads account, click the Campaigns icon . Click the Audiences, keywords, and content drop down in the section menu. Click Search keywords. Add the following Attributes columns (learn how to add columns): Est. first page bid. Est. top of page bid. Est. first pos. bid.
