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- Dictionarypersona/pəˈsəʊnə/
noun
- 1. the aspect of someone's character that is presented to or perceived by others: "her public persona has been sold to millions of women as the ideal"
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A persona is a research-based, fictional character representing a user type in user-centered design, focusing on user needs, goals, and behaviors. In contrast, a stereotype is a fixed, oversimplified, and generalized belief or idea about a particular group of people, often leading to misconceptions and biases.
Personas are fictional characters, which you create based upon your research to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas will help you understand your users’ needs, experiences, behaviors and goals. Creating personas can help you step out of yourself.
Personas – A Simple Introduction. Personas are fictional characters, which you create based upon your research to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas will help you understand your users’ needs, experiences, behaviors and goals.
The Encyclopedia of Human-Computer Interaction, 2nd Ed. 30. Personas. The persona method has developed from being a method for IT system development to being used in many other contexts, including development of products, marketing, planning of communication, and service design. Despite the fact that the method has existed since the late 1990s ...
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Step 4: Create Your Personas. Give each persona a name, photo (if possible), background story, personality traits, goals, motivations, behaviors, and pain points. Make sure each persona feels real so stakeholders and team members can better understand the target audience. For this, try and use verbatim notes from your research.
The Take Away. Creating personas is a powerful way to make the user group come alive to your design team members and clients. Developing an engaging persona starts with user research. Then, you balance the data you collected with some fictitious information that evokes empathy.
The fictional persona does not emerge from user research (unlike the other user personas) it emerges from the experience of the UX design team. It requires the team to make assumptions based on their past interactions with the user base and products to deliver a picture of what, perhaps, typical users look like.
The player persona is a critical tool for communicating player needs in gamification projects. It is a variant of the user persona used in most UX projects with a focus on gamification-specific needs and attributes, such as Bartle’s player types and the corporate environment. The template persona provided above provides a useful starting ...
Personal branding is the practice of creating a public persona for an individual, designer or business, primarily to establish influence, generate trust, and differentiate oneself within a specific industry or market. In this video, Nakita M. Pope, Chief Chick and Principal Brand Strategist of Branding Chicks, discusses what a brand is and why ...
