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Jun 8, 2024 · The term was first coined in 1957 in a book called “A Theory of Cognitive Dissonance” by an influential psychologist of the 20 th century, Leon Festinger. Festinger defined it as “a state of mental discomfort that arises from holding two different beliefs or values”.
1 day ago · Cognitive dissonance theory of communication was initially advanced by American psychologist Leon Festinger in the 1960s. Festinger theorized that cognitive dissonance usually arises when a person holds two or more incompatible beliefs simultaneously.
Jun 6, 2024 · The original social psychology theory of cognitive dissonance was created in 1957 by an American social psychologist named Leon Festinger. Festinger read about a religious group that believed the world would soon end in a cataclysmic flood.
Jun 26, 2024 · La théorie de la dissonance cognitive (1957) est l’une des théories les plus connues de la psychologie sociale, et Festinger, son auteur, pourrait être considéré, selon Zajonc (1990), comme le Picasso de la discipline 1. Après plus de 50 ans d’existence, la théorie continue de générer des recherches innovantes.
Jun 18, 2024 · Leon Festinger. Festinger introduced us to cognitive dissonance theory. Dissonance means when two things clash. In cognitive dissonance theory, our thoughts and our actions clash. Festinger believes that when this happens, it causes discomfort, and leaves us with two choices.
Jun 22, 2024 · Social comparison, or the act of comparing oneself to others, is an innate psychological mechanism that serves a variety of psychological and social needs and can influence a person’s judgments, decision-making, and behavior. This chapter examines social comparison and its effects on consumer behavior and well-being.
5 days ago · BEYOND DEBATE: PEP with Chas and Guest PEPcaster Elle Hardy (Ep 165, June 28) Chas & Guest PEPcaster Elle Hardy discuss The Dalek of Rage, Hanging With...
