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Learn about Bryan Reisberg, a filmmaker and creative director who shoots nighttime scenes with nostalgic aesthetics. He shares his inspiration, style, and tips for shooting film in this interview with Lomography Magazine.
Dec 15, 2022 · How Little Chonk's Bryan Reisberg and Scott Dunn successfully built the dog backpack that they—and their large online community—sorely needed.
Bryan Reisberg. Director: Big Significant Things. Bryan was born and raised in Bethesda, Maryland. He graduated from NYU's Tisch School of the Arts studying studied Film & Television. He is the co-founder of Uncorked Productions, which he founded in 2008 with producer Andrew Corkin.
1,635 Followers, 283 Following, 155 Posts - Bryan Reisberg (@bryanreisberg) on Instagram: "🐶 @madmax_fluffyroad 🍑 @heylittlechonk".
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- Hello! Who Are You and What Business Did You Start?
- What's Your Backstory and How Did You Come Up with The Idea?
- Since Launch, What Growth Channels Have Been Most Effective For You?
- Did You Ever Have An “Oh Shit” Moment Where You Thought It Wouldn’T Work?
- What Platform/Tools Are Absolutely Crucial For Your Business?
- What Have Been The Most Influential Books, Podcasts, Or Other Resources?
- Where Do You See Untapped Opportunity in The Market?
My name is Bryan Reisberg and I’m the dog dad of Maxine the Fluffy Corgi and co-founder of Little Chonk, the first and only creator-led brand in the pet space. In 2021, we launched our first product, a dog carrier backpack we call The Maxine One, which sold out in four minutes and has since been named the “Best Dog Backpack” by Wired, Good Housekee...
This all originates back in 2015 when my wife and I got a dog – before influencers were a thing and well before anybody knew what the creator economy was. We named her Maxine after our favorite movie (can you guess it?) and I thought she was the cutest thing in the world. Immediately, I wanted to bring her everywhere with me and capture our adventu...
We like to keep our spend as low as possible, so we lean on our built in audience and network of friends and influencers. Here’s what we did right after launch: 1. Launch video- Over 6m views 2. Pitched a month-long content program to the MTA, offering Maxine’s social programs to help advertise their MTA Away program in exchange for placement in di...
To be honest we never really thought this wouldn’t work. But, we were surprised at how well it did work. I remember the day we launched. The anticipation couldn’t have been any higher. We were getting hundreds of DMs from people around the world letting us know they were literally waiting by their computers for us to make the site live. And once we...
Our business runs on Shopify and we are proud partners of the platform – they’ve begun to invest in the creator economy and have given us incredible treatment and resources to scale this business. They’ve had us on their podcast, covered us in their blog. We’re big Shopify fans! Also, everything we do ultimately comes back to content creation and p...
My business partner and I obsess over Phil Knight’s “Shoe Dog” as well as the film “The Social Network.” Sure it glorifies the entrepreneurial spirit and journey, but what we connect with most is the vision these things began with followed up by the relentless hustle and an undeniable approach to manifesting it into fruition. We often see ourselves...
Easy – it starts with building a transformative brand in the pet space that people actually care about. Far too many out there resemble each other, as if they’re pulling a page out of the same playbook. They’re sterile, devoid of energy, fun and overall playfulness. Our experience with our pets is silly, fun…oftentimes childish. Why shouldn't your ...
- Ethan Brooks
In summary, Bryan Reisberg shares his insights on building a successful pet supply brand through engaging with the audience, building a community, and creating something people want. He highlights the importance of brand equity, customization, and word-of-mouth marketing in driving repeat purchases.
In this episode of "Beyond the Inbox," Sam talks to Bryan Reisberg, co-founder of Little Chonk, a successful pet supply brand. Bryan shares his journey from ...
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