Search results
By Melissa Wilfley Apr 11, 2018. The importance of knowing your customer at an individual level By Melissa Wilfley Mar 30, 2016. Activity Tri Counties Bank was ...
- 500+
- 2.3K
- Melissa Wilfley Consulting
- San Francisco Bay Area
Speaker: Melissa Wilfley, Experience Director at POSSIBLE Event Page: http://code-2017.uxsea.info Produced by Engineers.SG Recorded by: Help us caption & translate ...
Mar 20, 2009 · Scene from Life is Hot in Cracktown. Melissa Wilfley opposite Lara Flynn Boyle and Victor Rasuk.
- 1 min
- 19.2K
- melimeli
- UX vs. UI vs. CX
- UCD: The Design Philosophy Behind CX
- UCD Frameworks: Designing with The Customer at The Center
To understand CX design, let’s start by looking at its predecessors (and to a lesser degree components), UI and UX. Essentially, a UI is an interface. It’s the tip of the iceberg of how you experience a product: the colors, visual design, layout, and so on. The UX, or user experience, is the whole iceberg. It refers to the totality of product desig...
How do you design for CX? The answer is another acronym, UCD, or User-Centered Design. In the product design world, UCD is what’s known as an “outside-in” strategy, which means that you start by looking outside your company first. This is primarily done by qualitative research in which you go out and talk with customers to try to uncover their need...
UCD is also best accomplished via something called a UCD framework. This is a guiding set of principles, a roadmap that takes you from gathering insight to delivering a product. Many such frameworks are available online, and they all have different strengths and weaknesses. Whichever one you choose, however, it should at the least be easy for every...
Jan 22, 2018 · Demystifying UX, CX and Digital Transformation. Jan 22, 2018 •. 14 likes • 2,230 views. Melissa Wilfley. I presented this talk for the WPP/Wunderman Thompson Singapore educational series. In order to get your organisation, team and/or agency to enable digital transformation through customer experience you need to level-set definitions and ...
Feb 5, 2014 · One passenger, Melissa Wilfley, who was travelling from New York to Singapore said very little was communicated by the airline about why they were stranded in Frankfurt.
Mar 30, 2016 · Melissa Wilfley Currently consulting for 8x8 Inc. Published Mar 30, 2016 + Follow 3/31/16 Update: Honestbee has taken down the campaign and ...
