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Jun 6, 2018 · These 7 types of content are some of the most popular across the web, and by using the best practices outlined here, you'll be able to create top-notch content that will engage, delight, and encourage sharing.
- Short-form video. Short-form videos are the most captivating type of social media content thanks to their capacity to break down and present information in less than one minute.
- Images. Images are the second most valuable type of content out of the nine popular social media content categories. They’re also one of the types of social media most frequently posted across social networks.
- Live video. The ongoing digital transformation has left businesses thinking differently about how they can engage with customers in real time. In 2020, Live video came out as a winner during the pandemic with live video viewers reaching 152.5 million (20.4% more than in 2019).
- GIFs/memes. GIFS and memes are a particular type of social media content favored by younger generations. When words can’t describe the mix of gestures and feelings we all relate to at some point, memes can add meaning to these situations.
Nov 6, 2017 · When It Comes to Content, Age Matters. A Lot. Different content preferences clearly reveal themselves when we cut our data by age (see chart below). Millennial respondents show the strongest preference for video and social content.
- Mimi An
- Tasty on BuzzFeed. BuzzFeed’s Tasty videos are a great example of the type of video content people want to consume. According to their Facebook Page, they can be best described as “snack-sized videos and recipes you'll want to try.”
- Vox Media. Vox’s video content varies between news, explainers, entertainment, and how-to videos (check out their full YouTube channel here), and their videos are highly shareable and easy to consume.
- Intel. Here’s another example of the power of video marketing in the context of social media posts -- the second most popular content form users are looking for.
- FedEx. FedEx features stunning photos of their trucks, planes, and envelopes around the world, and what’s more, the vast majority of their posts are photos taken by other Instagram users.
- Blogs. Having a blog on your website that corresponds with your product and its market attracts potential customers looking for the answer your business solves.
- Videos. Videos engage an audience quickly. According to HubSpot research, 54% of audiences want to see videos from brands they support, which is more than any other type of content.
- Infographics. Infographics are so fun and can wake up a marketing strategy with eye-catching content. They’re bright, visually captivating ways to present stats or processes.
- Case Studies. Case studies are effective for leads who want to learn more about your business from the customers themselves. With case studies, buyers see a customer’s journey from start to finish and see similar use cases in real life.
Feb 18, 2022 · Sure, having a specialty is beneficial and paves the way for a higher quality of content. However, there is also value in varying the types of content you produce. Let's discuss what content types to choose from, how you can use them, and the benefits of using them.
Oct 5, 2021 · Creating and publishing quality content is a prerequisite for marketing your offerings and gaining engaged customers in the process. However, marketing your offerings to millennials is not full...
