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  1. Victor Aubrey Lownes III (April 17, 1928 – January 11, 2017) was an executive for HMH Publishing Company Inc., later known as Playboy Enterprises, from 1955 through the early 1980s. Soon after he met Hugh Hefner in 1954, Hefner founded Playboy magazine, and Lownes eventually joined his publishing company, serving as vice president.

  2. Victor Lownes, a longtime Playboy executive who was instrumental in launching a worldwide network of clubs and casinos and who took credit for designing the bunny-tail costumes worn by the clubs...

  3. Jan 13, 2017 · LONDON (AP) — Victor Lownes, a former executive of Playboy who helped forge the brand's hedonistic ethos and put much of the swing into the "Swinging London" era, has died at 88.

  4. The film was the idea of entrepreneur Victor Lownes, head of Playboy UK, who convinced the group that a feature film would be the ideal way to introduce them to the US market. Lownes acted as executive producer. Production of the film did not go entirely smoothly.

  5. Jan 13, 2017 · Lownes also invested time and money in theater and film productions, financing “And Now for Something Completely Different,” the first film featuring the Monty Python comedy troupe. He also persuaded Hefner to fund Roman Polanski’s bloody 1971 movie version of “Macbeth.”

    • jlawless@ap.org
    • London Correspondent
  6. Jan 20, 2017 · Lownes, who has died aged 88, gloried in the title of Britain’s highest paid executive of the era. He lived in lavish style, keeping a chauffeur-driven Rolls-Royce, fox hunting with the Quorn and...

  7. Jan 11, 2017 · Victor Lownes, who helped establish Playboy and ran the magazine's clubs and casinos in the UK in the 1960s and '70s, has died at the age of 88. Lownes met Playboy founder Hugh Hefner in 1954 and...