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Mattel Films is the film production division of Mattel originally formed on October 16, 2013, as Mattel Playground Productions as part of Mattel Global Brands, a unified media structural and strategy unit.
- American Girl Doll. With more than 14 American Girl movies already out, it makes sense that Mattel would dip back into this well as it seeks to build franchises.
- Barney. Seeing as Barney & Friends was a hit TV show before the giant purple dinosaur became a toy, it also makes sense to give him the big-screen treatment.
- Christmas Balloon. If you're thinking, "I've never heard of this toy," that's because this movie isn't based on a specific toy. The new movie will be based on a true story that involved a little girl in a Mexican border town tying her Christmas list to a helium ballon in the hope that it will reach Santa.
- Hot Wheels. In something akin to the Fast and Furious series, Mattel has teamed up with Warner Bros. (the studio behind Barbie) to launch a live-action movie based on the tiny toy cars.
The 2023 movie Barbie was the first movie released by Mattel Films. Mattel reorganized Mattel Creations renaming it to Mattel Television on 5 February 2019, hiring former Disney Branded Television programming executive Adam Bonnett as its head.
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Mattel Films is an American film studio division of the American multinational toy manufacturing and entertainment company Mattel. The company is focused on developing and producing motion pictures based on Mattel's iconic and globally-recognized franchises. Founded on September 6, 2018 by Ynon Kreiz, who was appointed as the CEO of Mattel that same year, the film division is part of an initiative under Kreiz to revive Mattel, which was a struggling company prior to Kreiz becoming CEO, as well as bolster sales of the company. It is currently headquartered in El Segundo, California, the same place as its parent company.
2013-2016: Mattel Playground Productions 2018-: Mattel's revival and Mattel Films
During the existence of Mattel Playground Productions, the company of Mattel struggled as a whole, including a total revenue plunge from $6.5 billion in 2013 to $4.5 billion in 2018 and a profit of more than $900 million in 2013 became a loss of $533 million. In April 2018, Ynon Kreiz, a member of Mattel's board since 2017, became CEO of Mattel, replacing Margo Georgiadis, after the continued weak sales. When becoming the new CEO, one of his initiatives was to revitalize the company included the launch of Mattel Films, a film division of Mattel that would focus on developing and producing motion pictures based on the company's franchises. Prior to joining Mattel, Kreiz had more than two decades of experience in the media and entertainment industries, particularly children’s entertainment. Acclaimed film producer Robbie Brenner was appointed to head the division, on the day the film division was announced, as executive producer reporting to Kreiz. The revived division's first two projects announced were to be Barbie and Masters of the Universe live-action films that were in previous development under Mattel Playground Productions. A few days later, the division announces that Kevin McKeon had been hired as Supervising Producer and eventually became vice president shortly after. McKeon worked with Brenner previously as a production executive at Unburdended Entertainment where Brenner was principal, and at Relativity Media’s independent label Relativity Squared (R2) where he served as a creative executive. He originally served as Brenner’s assistant and worked with her during the production of the Oscar-winning film Dallas Buyers Club, for which she was nominated for best picture. Since the launch of the Mattel's film division, the film studio continued to announce film adaptations that were in previous development, including Hot Wheels, and newly announced films based on brands that Mattel owned with the collaboration of various Hollywood celebrities on each announced film. The strategy of the division is to lean on third-party companies to finance each project and partner with a studio and distributor. That strategy helps to mitigate the company’s financial risk however the film division is still involved in the projects. On March 3, 2022 it was announced that Marcy Kelly, who penned the script for a live-action film adaptation of UNO, landed a deal with the film division to write more films across their upcoming slate
Jan 25, 2024 · Mattel is planning to make 45 movies based on its toy brands, from Barney to Hot Wheels. Find out which stars, directors, and genres are involved in these projects, and how they differ from the original toys.
Oct 16, 2023 · Mattel, the company behind \"Barbie,\" is expanding its cinematic universe with 45 films based on its popular toy brands. Learn how \"Barbie\" became a box office hit and what other Mattel movies are in the works, from \"Polly Pocket\" to \"Barney.\"
Mattel Films is an in-house film studio launched by the parent company to make films/movies based on its toy brands. Originally launched as Mattel Playground Productions or Mattel PGP on October 16, 2013, it had been active for 3 years before it became defunct, first placed within Mattel...
