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His racing resume is the stuff of legend – over 50 ultra-events overall and 14 Ironman events in one year alone. De Sena is also the New York Times Best Selling Author of “ Spartan Up ” and “ Spartan Fit ,” and recently released his third book, “ The Spartan Way .”.
- He Was An Entrepreneur Before He Could Spell The Word
- He Transformed from A Wall Street Trader to A Fitness Fiend
- He Did The Iditarod ... on Foot
- He Founded The One and only Death Race, The Hardest Race on Earth
- He's A New York Times Bestselling Author
For as long as he can remember, Joe De Sena has been a budding entrepreneur (and somewhat of a troublemaker). After his black-market fireworks business was shut down by school administrators when he was 8 years old, young Joe sold T-shirts. Then came his most lucrative and promising job: cleaning his neighbor's swimming pool. That neighbor, who als...
After three rejections, Joe finally was accepted into Cornell University, where he graduated with a bachelor's degree in Textiles and Apparel. After graduation, he ditched Upstate New York to return to Howard Beach, Queens, his hometown. Back in New York City, Joe restarted his pool-cleaning business. He cleaned the pools of more than 700 families,...
Tired of the corporate slog and wanting to dedicate his life to fitness, De Sena discovered adventure racing. And as is the De Sena way, he found, and promptly signed up for, the hardest event he could find. Then he proceeded to make it harder. He decided to sign up for The Iditarod, an annual 1,500 km dog sled race across barren Alaskan tundra in ...
With a newfound determination to push his body and mind to the absolute limit, De Sena embarked on a relentless calendar of endurance events, completing 50 ultra events and 14 Ironman events over a 12-month span. Fresh off of his year-long racing high, Joe decided to create an ultra-endurance event of his own. That's how the famed Death Racewas bor...
Now 53, De Sena continues to bust out 300 burpees every morning before beginning his day, regardless of where he is in the world. And as Spartan's profile continues to grow, he finds himself waking up in an increasingly diverse array of cities and countries, from Chicago to Singapore to South Korea to the Emirates. Spartan now holds events in more ...
Joe De Sena (born January 2, 1969) is the CEO and founder of Spartan and the Death Race. He is also a NY Times best selling author of Spartan Up, Spartan Fit and The Spartan Way.
This year was a year of failure and mistakes, but also a year of opportunity, growth, and expansion. Spartan founder and CEO Joe De Sena shares the valuable lessons he learned in 2020.
Recently, Spartan Race announced the search for a new CEO to sub in for Spartan Race founder and current CEO, Joe De Sena. The search for a new CEO. How do you replace Joe De Sena? First by getting to know a little bit about who he is and how he does what he does. Here is Joe in a nutshell:
May 10, 2018 · I talked to Joe De Sena about becoming the category leader in obstacle racing, and how building the brand was way harder than finishing a Spartan race.
Spartan founding CEO and New York Times Bestseller, Joe De Sena, gives you the tools you need to live The Spartan Way in his new book.The Spartan Way will te...
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