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  1. Official IG of Ruby Alexander For booking: jazzyruby@gmail.com #jazzvocalist #retrostyle

  2. Feb 2, 2021 · Twelve-year-old Ruby Alexander is the inspiration for RUBIES, form-fitting clothing for trans girls and nonbinary children and teens. Officially launched in fall 2020, the business has already...

    • How One Founder Went from Developing Software to Designing Form-Fitting Wear
    • Building A Community, One Postcard at A Time
    • Helping Transgender Girls Shine Everyday
    • The Future Is Bright

    There are over 400,000 transgender and non-binary children in North America alone. Yet, when Jamie started browsing for swimwear for Ruby, he was surprised by the lack of options. He was determined to change that. In October of 2019, Jamie left his role as Chief Technology Officer at a software company he'd founded to start a new business: RUBIES. ...

    From the outset, Jamie knew RUBIES needed to sell online and direct-to-consumer. He wanted to maintain end-to-end control of the brand and their products, but more importantly, preserve the firsthand relationship with customers and their families. As for RUBIES' namesake, she’s present all over the website, whether it’s dancing GIFs or modelling th...

    For many transgender children, passing is a privilege, and Jamie recognizes that affording RUBIES bikini bottoms isn’t an option for many families that might benefit from them. That’s why he’s also launched a program for free swimwear. “The feedback I’ve gotten from parents is that this will get their kids swimming again. Get them feeling good abou...

    Looking forward, Jamie wants to shift more of his focus on building awareness for RUBIES through more investments in marketing. With many of his customer referrals coming organically from Facebook, he’s eager to take advantage of Shopify's recent partnership with Facebook, which lets business owners create a customized online storefront for Faceboo...

    • Roxanne Voidonicolas
  3. Feb 6, 2021 · Ruby Alexander just wanted to go to the beach. As a transgender 11-year-old, she struggled to find comfortable, well-fitting bikini bottoms. So, her dad made them. That was two years ago.

  4. View the profiles of people named Ruby Alexander. Join Facebook to connect with Ruby Alexander and others you may know. Facebook gives people the power...

  5. Jan 27, 2021 · A father-daughter duo in Toronto, Canada has created a swimsuit line that aims to help young trans girls feel confident. Meet Jamie and Ruby Alexander, the duo behind RUBIES, a fashion label that specializes in swimsuits for transgender and non-binary girls.

  6. Jan 26, 2021 · Jamie and Ruby Alexander are the Toronto father-daughter duo behind Rubies, a fledgling fashion business that specializes in form-fitting clothing for trans and non-binary girls.