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  1. William Crapo Durant (December 8, 1861 – March 18, 1947) was a leading pioneer of the United States automobile industry, founder of General Motors and co-founder of Chevrolet. He created a system in which a company held multiple marques – each seemingly independent, with different automobile lines – bound under a unified corporate holding company.

  2. From Lumberyard Worker to King of Carriage Makers. William Durant dropped out of school at age 17. Ignoring his family’s expectations for him to become a lawyer, Durant’s first job was piling lumber, and his second job was selling cigars. He alone sold more than three other sales people combined.

  3. Jun 27, 2018 · Learn about the life and achievements of William Crapo Durant, the founder of General Motors and a pioneer of the automobile industry. Find out how he built and lost his empire, and what challenges he faced along the way.

  4. Learn about the life and achievements of William C. Durant, an American entrepreneur who co-founded the automobile company 'General Motors Corporation' and the 'Chevrolet Motor Company.' Find out how he started from a lumber business, acquired and sold various car companies, and faced financial ups and downs.

  5. Learn about the life and career of William Crapo Durant, the founder of General Motors, who started as a carriage maker in Flint, Michigan. Find out how he built and lost control of GM, and his later ventures in bowling and bankruptcy.

  6. Jun 10, 2021 · Learn about the life and achievements of William C. Durant, the founder of General Motors, who grew his business by acquiring other automotive manufacturers and hiring talented managers. Discover how he faced challenges, innovations and competition in the early 20th century automotive industry.

  7. Nov 13, 2009 · Learn how William Durant, a former carriage maker, founded GM in 1908 and built a diversified auto empire. Find out how he was ousted, regained control, and went bankrupt in his later years.