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CinemaScore® is the industry leader in measuring movie appeal among theatre audiences. Since 1978, CinemaScore has been polling moviegoers at major movie releases on opening night to collect demographic information and calculate a distinctive CinemaScore grade.
CinemaScore is the industry leader in measuring movie appeal. We provide unbiased measurement of audience response that helps gauge movie appeal and success by polling movie audiences on opening night for their reaction to the latest major movie releases.
CinemaScore is a market research firm based in Las Vegas. It surveys film audiences to rate their viewing experiences with letter grades, reports the results, and forecasts box office receipts from the data.
CinemaScore is recognized by leaders in entertainment, news and the media for establishing the simplest, most effective and most reliable means of gauging audience response and movie appeal on opening night.
Jan 19, 2018 · CinemaScore has become ubiquitous, but they can be confusing to those who don't know what's being measured and what those measurements mean.
Feb 4, 2021 · But at least, for CinemaScore, it could resume its core service. CinemaScore provides major studios that subscribe to its research service with a full report of audience data.
Aug 13, 2018 · CinemaScore, Rotten Tomatoes, and movie audience scores, explained. How much audiences love or hate a movie is hard to measure accurately.
