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  1. marketingplatform.google.comGoogle Marketing Platform - Unified Advertising and Analytics

    Google Marketing Platform is a platform for smarter marketing and better results, with integrated solutions for analytics, display, video, search, and more. Learn how to use the platform, find a partner, and access resources for small businesses and enterprises.

    • For Small Businesses

      Grow your business with free analytics and insights for all...

    • For Enterprises

      Google Marketing Platform brings together your advertising...

    • Resources

      Get the latest insights on marketing analytics and...

    • Analytics

      Google Analytics gives you the tools, free of charge, to...

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  3. marketingplatform.google.com › about › small-businessFree Business Analytics Solutions - Google Marketing Platform

    Learn how to use free and self-service tools to grow your business with smarter marketing. Google Marketing Platform offers analytics, optimization, and advertising solutions that work together to deliver better customer experiences.

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  4. support.google.com › marketingplatform › answerAbout Google Marketing Platform

    • Products and Supporting Functions
    • Administration
    • 360 vs. Standard

    On the advertising buy side, you have: 1. Campaign Manager 360: run ad campaigns and measure their performance 2. Display & Video 360: manage display and video campaigns, bids, creatives, and audiences 3. Search Ads 360: manage search campaigns across Google Ads, Bing, Yahoo, Baidu, and more On the analytics side, you have: 1. Analytics 360: unders...

    See full list on support.google.com

    You manage advertising products within the individual products: 1. Learn more about managing users and advertisersin Campaign Manager 360. 2. Learn more about managing users and advertisersin Display & Video 360. 3. Learn more about managing users and advertisersin Search Ads 360. Analysis products and users are collected together in organizations....

    See full list on support.google.com

    Marketing Platform products/product objects have one of two service levels: 1. 360: Designed for businesses that generate large amounts of data, require a more sophisticated set of analysis tools, and that also benefit from a professional-services agreement. 2. Standard: Designed for smaller businesses that generate less data, require a standard se...

    See full list on support.google.com

  5. blog.google › products › marketingplatformIntroducing Google Marketing Platform - The Keyword

    Jun 27, 2018 · Google Marketing Platform combines DoubleClick Digital Marketing and the Google Analytics 360 Suite to help you plan, buy, measure and optimize digital media and customer experiences. Learn how Google Marketing Platform supports your marketing goals, respects your customers' privacy and integrates with other solutions.

    • Brad Bender

  6. marketingplatform.google.com › about › analyticsAnalytics Tools & Solutions for Your Business - Google Analytics

    Google Analytics helps you understand your customers across devices and platforms, and improve your marketing ROI with machine learning and integrations. Learn how to use Analytics with other Google tools to optimize your performance and get more value out of your data.

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  7. marketingplatform.google.com › about › enterpriseEnterprise Advertising & Analytics Solutions - Google Marketing...

    Google Marketing Platform combines advertising and analytics to help you deliver quality customer experiences and drive better results. Learn how to use Display & Video 360, Analytics 360, Search Ads 360, and more products to reach, understand, and optimize your audience.

  8. marketingplatform.google.com › about › resourcesMarketing and Analytics Resources - Google Marketing Platform

    Get the latest insights on marketing analytics and measurement from Google Analytics Solutions reports, white papers, infographics, and videos. Marketing Platform For Small Businesses

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