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Robert Beno Cialdini (born April 27, 1945) is an American psychologist. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University.
- Reciprocity. The first of Cialdini’s 6 Principles of Persuasion is reciprocity. Humans value equality and balance to some extent (See Adams’ Equity Theory).
- Scarcity. The second of Cialdini’s 6 Principles of Persuasion is scarcity. The less of something there is, the more people tend to want it. This holds true for experiences as well as for material products.
- Authority. The third of Cialdini’s 6 Principles of Persuasion is authority. Individuals who are authoritative, credible and knowledgeable experts in their fields are more influential and persuasive than those who are not.
- Commitment and consistency. The fourth of Cialdini’s 6 Principles of Persuasion is committment and Consistency. People like to be consistent with their identity or sense of self image.
Learn from Dr. Robert Cialdini, the NY Times bestselling author of 'Influence' and 'Pre-Suasion', how to use the science of ethical influence to boost your authority, close more deals, and achieve your goals. Discover the hidden gems, case studies, and testimonials from the Cialdini Institute, the official source of his research and expertise.
Dec 26, 2006 · Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.
Dr. Robert Cialdini, the author of the groundbreaking book, Influence, and president of INFLUENCE AT WORK ® is widely regarded as the “Godfather of influence” because of his years of scientific research on the psychology of influence.
Influence: The Psychology of Persuasion. Robert B. Cialdini, PhD. Harper Collins, Jun 2, 2009 - Self-Help - 336 pages. The foundational and wildly popular go-to resource for influence and...
Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. His books including, Influence: Science & Practice, are the result of decades of peer-reviewed research on why people comply with requests.
