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Feb 16, 2010 · Their 2010 book, Switch: How to Change Things When Change is Hard, hit #1 on both bestseller lists. Their first book, Made to Stick: Why Some Ideas Survive and Others Die, spent two years on the Business Week bestseller list and was an Amazon Top 10 Business Book for both editors and readers.
Feb 16, 2010 · This book is about twice as long as it needed to be to convey its key points, but “Switch” does contain some common-sense approaches to effecting change. It presents some reasonable change strategies, and having them in one’s change-management toolbox is a good thing.
In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results: The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
Switch talks about changes at personal, institutional as well as even at national levels. Switch gives your mind those wings which you can use to either change your small habits or even change the world. Switch is a very very effective book that opens your eyes as to how much you really can achieve by being just a little modest.
- Chip Heath, Dan Heath
Feb 10, 2010 · Switch is a book Josef Goebbels, Adolf Hitler's Minister of Propaganda, would rate with five stars. Goebbels's Principles of Propaganda, just like the Switch change framework (Direct the Rider, Motivate the Elephant, and Shape the Path) excises Values and Goal Setting from Change.
Feb 16, 2010 · Switch: How to Change Things When Change Is Hard: Heath, Chip, Heath, Dan: 9780307357274: Amazon.com: Books. Books. ›. Business & Money. ›. Management & Leadership. Kindle. $14.99. Available instantly. $0.00. $31.09. $16.09. Other Used, New, Collectible from $1.23. Buy new: $31.09. List Price: $50.00 Details. Save: $18.91 (38%)
Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline. Read An Excerpt
