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  1. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

  2. Discover a collection of custom solutions and templates for Google Analytics to enhance your data analysis and reporting.

  3. Google Analytics helps you understand your customers across devices and platforms, and improve your marketing ROI with machine learning and integrations. Learn how to use Analytics features, benefits, and resources to optimize your data and performance.

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  4. Learn how to create a Google Analytics account, add a measurement code to your website, and process and report data. Find out how to customize your configuration, filter your data, and access reports.

  5. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights. Choose your path. New to Google Analytics? Check out our...

  6. Learn how to create a Google Analytics 4 property, add a data stream, and get your Google Analytics code for your website or app. Follow the steps for iOS, Android, or web data streams and see the list of CMSs that support Google Analytics 4.

  7. Official Google Analytics Help Center where you can find tips and tutorials on using Google Analytics and other answers to frequently asked questions.

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