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Oct 18, 2023 · Learn how to use PR tools to boost your brand visibility, find journalists and influencers, write effective pitches, and measure your PR efforts. Explore the features and benefits of 27 PR tools, including HubSpot's Public Relations Kit, Prowly, Muck Rack, and more.
Jun 24, 2022 · Learn what public relations tools are and how they can help your business communicate and connect with customers, investors and employees. Explore 36 examples of PR tools, such as Prowly, Meltwater, Prezly and more, and their features and benefits.
- Respona. The first tool on our list is Respona. So, what is Respona? It’s a great alternative to tools like BuzzStream, PitchBox and Prezly. We created Respona as an all-in-one PR and link building tool to help people send highly personalized emails to their prospects.
- HARO (Help a Reporter Out) We couldn’t miss HARO from this list. HARO is among the most popular tools for PR and Search Engine Optimization (SEO) professionals.
- Google Alerts. Google Alerts is another tool we couldn’t pass on for this list. As you probably already know, Google Alerts is a tool that allows you to monitor the web for new content around topics that interest you.
- Ahrefs. Ahrefs is another essential tool for this list. It’s not a PR tool per se, but its capabilities can be useful for PR purposes as well. From uncovering opportunities for content creation to monitoring your competitors’ PR activity (e.g.
- All-in-one PR tools. It’s worth starting our list with the all-in-one PR tools. These are tools that offer a wide range of features, such as media monitoring, media databases, press release distribution, or being able to create brand newsrooms.
- Tools for media relations. Media relations tools help you manage relationships with journalists and other members of the media. More often than not, they also contain a media database, allowing you to discover new reporters and start building and nurturing new relationships.
- Media monitoring tools. Also known as PR listening tools, media monitoring software is often used to track news coverage and stay on top of online mentions of your brand.
- Tools for media list building. Having a high-quality media list is crucial for anyone dealing with PR. Although you can find ready-made media lists online, they won’t be as effective as one that’s tailored to your needs.
- Connectively. Connectively, formerly known as Help a Reporter Out (HARO), is a service that connects journalists with sources. To use Connectively for PR, you’ll need to sign up for a “source” account.
- Muck Rack. Muck Rack is a media database service. You can use Muck Rack to find up-to-date contact information for journalists working with a variety of outlets.
- Business Wire. Business Wire is a distribution service for corporations and PR agencies. You can use Business Wire to share press releases and regulatory disclosures with 100,000+ global media outlets like
- Exploding Topics. Exploding Topics is a trend spotting tool that helps you figure out when to send a press release or send out your Connectively pitches.
Jun 5, 2024 · PR tools are software designed to help manage a brand’s public relations efforts by monitoring media coverage, analyzing public sentiment, and tracking trending topics. They are crucial for understanding how a brand is perceived, identifying potential issues early, and crafting informed responses.
This guide will provide with an overview of the type of tools the public relations professionals use and some specific examples that show what they can achieve. What PR tools will not do for you. Before we explore some of the more powerful public relations tools that are available for boosting PR efforts, we need to clarify what they will not do.
