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Hi, I'm Tammy. I've been blogging since '06. Just gave birth to a beautiful baby boy, Elroy, on 19 Sep '14. I update my blog pretty frequently with just about Anything - food, beauty, travel and occasional ranting about random stuff. Hope you enjoy following this space! Oh, but if you hate reading maybe check out pictures on my Instagram page ...
- When She Started, All She Had Was $500
- On Building and Growing Ohsofickle
- Making The Leap to A Different Industry
- Still Relevant in The Social Media Scene
- What’s Next?
According to Tammy, her first online venture wasn’t her blogshop Ohsofickle, even though that’s what most Singaporeans remember her by. She first dove into the business realm with an online store selling T-shirts with a friend at age 15, back when she was still in secondary school. The business did surprisingly well, and she thus decided to branch ...
With that small sum of money, she single-handedly built an online fashion empire within a couple of years. To give you an idea, this is how hugely popular her blogshop was: at launch, her apparels were sold out within just four hours. Demand was at an all-time high, though Tammy admitted that her influencer status probably helped to boost her sales...
In 2014, Tammy decided to put OSF on hiatus because she could not model or source for clothing due to her pregnancy (she was pregnant with her firstborn Elroy then). Fast forward to three years later, Tammy has taken over her mother’s company and is now running an interior design firm Imagine by SK66. But why the leap? “I made the shift when I knew...
As she launched herself into a new career, Tammy decided to quit blogging because she wanted to 1) spend more time with her family, 2) focus and develop her full-time career as an interior designer, and 3) keep her personal life more private. In one on her blog entries (now set to private), she wrote: “It’sbeen an exciting month learning about this...
Although it’s been three years since Tammy has shut down her blog and took a break from OSF, I’d say that the legacy of her first business venture still remains. On that note, Tammy hopes to revive her online fashion store and bring it back to its former glory days. Primarily, she feels that she can now spare more time on this pet project since bot...
- Zafirah Salim
Ohsofickle is an online fashion boutique, born in Sunny Singapore. Founded by Tammy with the help of Lye Yee and all her amazing friends back in 2007 when she was 15. Ohsofickle was formerly known as Twistandkiss. It first started out as a shop selling 2nd hand clothings.
Jan 12, 2021 · Tammy Tay. We’ve previously featured Tammy Tay, who used to run her own blogshop called Ohsofickle (which is still her online moniker) in her teenage days. Her online fashion business grew very popular that she even set up her own boutique, which has since closed down.
May 24, 2019 · Tammy Tay Started Out With A Blog. Tammy Tay is one of the original influencers of Singapore. Following links from her blogskins to her blog, people began to take an interest in her life as she posted Neoprints and daily musings. From there, she launched her successful blogshop, Ohsofickle, in 2005.
Jun 21, 2019 · Tammy Tay — better known by her online moniker Ohsofickle — is one of the pioneer blogshop owners in Singapore and it’s not an overstatement to say that she has played an influential role in making blogshops the trend in the local fashion scene.
Jan 11, 2024 · Heads up, shopaholics! Online shopping has never been easier with our pick of the very best local fashion blogshop stores in Singapore.
