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Generation Z (often shortened to Gen Z), also known as Zoomers, is the demographic cohort succeeding Millennials and preceding Generation Alpha. Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years.
Learn the latest definitions for the generational groups, including Gen Z born between 1997 and 2012 and Gen Alpha born in the early 2010s. Find out how these cohorts differ in terms of political, economic, and technological factors.
- What Is A Generation?
- What Is Unique About Gen Z?
- How Are Gen Zers Different from Millennials?
- What Are Gen Z’s Values?
- What Are Gen Z Fashion Trends?
- What Do Gen Z Shoppers Want?
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No doubt you’re already familiar with the concept of generation within families. Your grandparents, parents, children, and children’s children all make up a distinct generation in relation to you. But each of them also belongs to a diffuse category of their peers, grouped together based on when they were born and what they experience during their l...
While there are substantive differences within the cohort known as Gen Z, there are a few commonalities its members share. As the first real digital natives, Gen Zers—speaking generally—are extremely online. Gen Zers are known for working, shopping, dating, and making friends online; in Asia, Gen Zers spend six or more hours per day on their phones...
Those on the cusp of Gen Z and millennial—people who were born shortly before the turn of the millennium—are sometimes referred to as “Zillennials” or “Zennials.” That includes older Gen Zers who’ve been in the workforce for a few years and young millennials who identify more with Gen Z. However, Gen Z generally has its own formative experiences di...
Gen Zers generally have strong values related to racial justice and sustainability. Mobilizations like the Global Climate March, led by Gen Z activist Greta Thunberg, thrive on the activism of young people. Climate change is one of the issues Gen Zers care about most. They frequently call for reform on personal, public, and global scales to prevent...
Gen Z loves expressive clothes, wants to stand out rather than fit in, and has an ever-changing style—what was in a month ago might already be out today. Their trend-chasing habits are supported by fast-fashion retailers supplying accessible ways to switch it up. One Gen Z staple shop, Chinese fast-fashion giant Shein, adds 6,000 new products to it...
The internet has changed retail forever and shaped the tastes of digital natives. Here’s how: 1. Consumption is about access rather than ownership—Gen Zers subscribe to streaming platforms instead of buying films or music. This trend extends even to services like car shares or luxury-clothing rentals. 2. Gen Zers accept their tastes might change, a...
Gen Z is the second-youngest generation, shaped by the internet, climate change, and pandemic lockdowns. Learn how Gen Zers differ from millennials, what motivates them, and how they consume online.
1 day ago · Generation Z, term used to describe Americans born during the late 1990s and early 2000s. Some sources give the specific year range of 1997–2012, although the years spanned are sometimes contested or debated because generations and their zeitgeists are difficult to delineate. Generation Z follows
- Alison Eldridge
- Gen Z is more racially and ethnically diverse than previous generations. Generation Z represents the leading edge of the country’s changing racial and ethnic makeup.
- Gen Z on track to be the best-educated generation yet. A look at older members of Generation Z suggests they are on a somewhat different educational trajectory than the generations that came before them.
- Gen Zers and Millennials have similar viewpoints on many major issues of the day. The views of Gen Z mirror those of Millennials in many ways. Still, survey data collected in 2018 (well before the coronavirus outbreak) shows that there are places where this younger generation stands out as having a somewhat different outlook.
- Within the GOP, Gen Zers have sharp differences with their elders. Among Republicans and those who lean to the Republican Party, there are striking differences between Generation Z and older generations on social and political issues.
Learn about the different characteristics and stereotypes of the various generational groups, from the Silent Generation to Gen Alpha. Find out how they communicate, work and relate to each other in the digital age.
Jan 19, 2024 · Learn who belongs to Gen Z, the generation of Americans born between 1997 and 2012, and how they differ from previous generations in terms of diversity, social issues, and finances. Find out how Gen Z views retirement, savings, and cryptocurrency, and get tips for financial planning.
