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- Dictionarybeachhead/ˈbiːtʃhɛd/
noun
- 1. a defended position on a beach taken from the enemy by landing forces, from which an attack can be launched.
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Beachhead is a noun that means an area of land near the sea or a river that an attacking army has taken control of, or a position in a market that a company hopes to make stronger. Learn more about its usage, synonyms and translations in different languages.
Examples of beachhead in a Sentence. Recent Examples on the Web The agreement left a handful of TV networks without carriage but secured Disney+ and ESPN+ a spot alongside major linear channels, a key beachhead for Disney.
A beachhead is a temporary line created by a military unit when it lands by sea and defends the area. Learn about the history and significance of beachheads in wars such as World War II, Korea, and Vietnam.
BEACHHEAD meaning: 1. an area of land near the sea or a river that an attacking army has taken control of and from…. Learn more.
- Beachhead Defined
- Beachhead Acquisition
- Beachhead Market
- Segmentations For The Beachhead Market
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The term beachhead is derived from a military strategy that advocates that, as you are approaching an enemy territory, you should plan and focus all your resources on winning a small border area that becomes a stronghold area from which to advance into the enemy territory. The term references the 1944 invasion of Normandy where allied troops focuse...
The beachhead strategy is also replicated in mergers and acquisitions. A beachhead acquisition occurs when a business acquires another business in a new geographical location as a way of establishing itself in that location for future growth potential. A business can implement a beachhead strategy when the market is very large and it does not want ...
A beachhead market can be defined as a small market with specific characteristics that make it an ideal target to sell a new product or service. The choice of the market is based on the compatibility between the resources available, the product, and the market itself. The market should help the business serve specific goals that will help it advanc...
A business should have a focused segmentation for the beachhead market to enable it to refine its propositions. The market segmentation can be based on:
Thank you for reading CFI’s guide to the Beachhead Strategy. To keep learning and developing your knowledge of financial analysis, we highly recommend the additional CFI resources below: 1. 5 P’s of Marketing 2. EDLP 3. The Threat of New Entrants 4. Walmart Marketing Mix 5. See all management & strategy resources
Learn how to use the beachhead strategy in business, based on a military concept of winning a small border area. Find out what a beachhead acquisition, market, and segmentation are and how they can help you dominate the market.
During war, troops coming onshore into enemy territory sometimes set up a beachhead, a temporary line of defense they hold until more soldiers arrive. The World War II term beachhead gets its name from the fact that seagoing forces have landed on a beach.
Beachhead is a military term for an area of land next to the sea or a river where an attacking force has taken control. Learn how to use beachhead in a sentence, find synonyms and related words, and explore its origin and usage.
