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1. www.feedough.com › atlATL, BTL, & TTL Marketing – Definition, Examples, & Difference

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   May 17, 2023 · Learn the meaning and difference of above the line (ATL), below the line (BTL), and through the line (TTL) marketing strategies. See examples of ATL and BTL media, advantages, and how they are used in 360-degree marketing campaigns.

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3. www.marketing91.com › above-the-line-marketingWhat is Above the Line Marketing? Difference between ATL, BTL &...

   www.marketing91.com › above-the-line-marketing

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   Aug 16, 2023 · Above the Line Marketing (ATL) is a form of advertising that uses traditional media channels to reach a mass audience. Learn how ATL differs from Below the Line (BTL) and Through the Line (TTL) marketing, and see examples of ATL campaigns.

   • Video Duration: 5 min

4. www.abovetheline.com.sgSingapore Top Event Management Company | Above The Line Events

   www.abovetheline.com.sg

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   Above The Line Events provides complete entertainment solutions for corporate events, from conceptualisation to execution. Whether you need a dinner and dance, an awards ceremony, a conference, or a teambuilding activity, they can create and deliver a memorable occasion for you.

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     Above and Below the Line. #Accountability by Jeff Muir

     15 Feb 2020

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     Above the Line - What it is, Benefits, Challenges, Examples and Difference from Below the Line

     8 Sep 2022

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     Leading above the Line - a leadership moment

     25 Mar 2020

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6. tbs-marketing.com › difference-between-atl-btl-and-ttlWhat is the difference between ATL, BTL and TTL advertising?

   tbs-marketing.com › difference-between-atl-btl-and-ttl

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   Learn the difference between Above the Line (ATL), Below the Line (BTL) and Through the Line (TTL) marketing strategies. ATL is untargeted and aims to raise brand awareness, BTL is targeted and focuses on conversions, and TTL uses both approaches.

7. dictionary.cambridge.org › dictionary › englishABOVE-THE-LINE | English meaning - Cambridge Dictionary

   dictionary.cambridge.org › dictionary › english

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   ABOVE-THE-LINE definition: 1. relating to advertising on television, in newspapers, on the internet, etc. rather than to other…. Learn more.

8. www.podium.com › article › above-the-line-vs-below-the-lineAbove-The-Line vs. Below-The-Line: Understanding Marketing ... -...

   www.podium.com › article › above-the-line-vs-below-the-line

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   Jan 21, 2024 · Discover the power of advertising strategies: Above the line vs below the line. Uncover effective ways to reach your audience and boost brand visibility.

9. thisvsthat.io › above-the-line-vs-below-the-lineAbove the Line vs. Below the Line - What's the Difference? - This...

   thisvsthat.io › above-the-line-vs-below-the-line

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   Learn the difference between Above the Line (ATL) and Below the Line (BTL) advertising, two common terms in marketing. ATL refers to traditional mass media channels that reach a wide audience, while BTL refers to targeted and personalized strategies that engage with specific customers.