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Jun 9, 2021 · As of July 2019, the platform had over 300 million registered users between 18 and 35 years old. They’re affluent, keen to travel and have an appetite for the latest goods, services and trends ...
Mar 13, 2024 · Overview of Little Red Book (Xiaohongshu): Often referred to as the Chinese Instagram, Little Red Book is a social media and e-commerce platform focusing on user-generated content in fashion, beauty, and lifestyle. It targets urban women aged 18 to 35 and has become a favorite among Chinese consumers. User Engagement and Content Creation: Users ...