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May 26, 2024 · “Xiaohongshu is a powerful tool for brands wanting to enter the Chinese market or attracting Asian customers in the United States,” said Frost Li, founder of Loup.ai, an e-commerce solution ...
May 12, 2024 · Little Red Book (Xiaohongshu) Overview. Little Red Book mainly targets a specific user group: young, female shoppers living in top-tier cities. In 2024, Xiaohongshu’s Monthly Active Users (MAU) continuously increased, surpassing 300 million, with approximately 50% of Generation Z users and 50% from 1st and 2nd cities.
3 days ago · Xiaohongshu, often dubbed as China's answer to Instagram, combines lifestyle blogging with e-commerce, creating a unique platform where users not only share but also discover product reviews, travel blogs, and fashion tips. This fusion has made it an indispensable tool for those looking to explore the latest trends and products.
May 22, 2024 · China’s App Xiaohongshu Taps Niche Rich Female Gen Zers. Xiaohongshu’s profit last year beat peers including Weibo; The two co-founders have a combined fortune of $6 billion
May 14, 2024 · According to Sienna Parulis-Cook, director of marketing and communications, DTI, the key takeaways from the latest survey are as follows: Chinese social media and e-commerce platform Xiaohongshu is the leading source of destination information; video content has the deepest impact; the traveller is price conscious but is willing to ...
May 22, 2024 · Venus Feng and Dong Cao. Wed, May 22, 2024, 7:30 PM 5 min read. (Bloomberg) -- Teresa Cheung fired up her Xiaohongshu app, turned on her camera and dazzled her nearly 1.8 million online followers...
May 23, 2024 · China’s app Xiaohongshu taps niche rich female Gen Zers. Laura Li, 28, and her cousin Diego Deng, 20, search for guides on the Chinese social media platform Xiaohongshu for photography, a day ...
