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Jun 12, 2024 · Xiaohongshu (Little Red Book) is one of China’s top social platforms. Learn how foreign brands can use it to connect with Chinese consumers.
1 day ago · SINGAPORE, June 28, 2024 /PRNewswire/ -- FY Ads Singapore proudly unveils the outstanding success of its Xiaohongshu marketing campaign for Dian Xiao Er, a beloved dining destination in Singapore.
Jun 6, 2024 · In XiaoHongShu, you'll find three main types of content: static images, carousel photos, and short-form vertical videos. Picking the right content type is key — as it depends on your niche and what your audience likes.
Jun 11, 2024 · Xiaohongshu, known internationally as RED, combines the essence of community and e-commerce, offering companies an unparalleled platform to deeply engage with consumers and co-create value.
Jun 5, 2024 · Table of Contents. What are the New Content Trends on Xiaohongshu? 1. High Engagement for Travel-related Content. 2. Stress Management Products and Services. 3. Moving Away from Top-tier and Mega KOLs. 4. Xiaohongshu Users Rely on Reviews and Recommendations. 5. Surge in Body and Beauty Care Searches. 6. Expansion of Xiaohongshu’s Core User Groups.
Jun 8, 2024 · Xiaohongshu’s Gender Demographics: A Changing Environment. The best place to begin with Xiaohongshu is the gender demographics of its user base. Back in 2013, the app started out with women as its core audience, which may be due its early focus on fashion, beauty, and health trends.
Jun 14, 2024 · Let's take a closer look at what makes Xiaohongshu such a compelling platform, considering its nature, content style, ecosystem, and target audience perspective. Authentic Content Sharing. Xiaohongshu shines for its genuine content sharing among users, making it a powerful platform for product promotion and consumer experiences.
