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  2. www.cbssports.com › nba › newsHow Jerry West became the NBA's logo, and why the league never...

    Jun 12, 2024 · In 1969, the NBA hired a brand consultant named Alan Siegel to create a logo. One year earlier, he had done so for Major League Baseball, and the images are strikingly similar.

    • Sam Quinn

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    • Alan Siegel: The 3 things he uses to evaluate a brand
    • Alan Siegel – Movies, Bio and Lists on MUBI
    • Alan Siegel - SensaCine.com
    • Alan Siegel - Alchetron, The Free Social Encyclopedia
    • Alan Siegel to retire as chief of MIT Medical’s Mental Health and ...

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  4. www.nytimes.com › 2024/06/12 › styleDid Jerry West Inspire the NBA’s Logo? ‘There Was Never Any Doubt...

    Jun 12, 2024 · The N.B.A. hired Alan Siegel — the branding expert who created Major League Baseball’s logo — to create a logo for the league in 1969 and he based the image off a photograph of Mr....

  5. www.biography.com › athletes › a61084469How Hall of Famer Jerry West Felt About Inspiring the NBA Logo -...

    Jun 12, 2024 · In 1969, the NBA asked marketer Alan Siegel to create its now iconic red, white, and blue seal. According to NBA.com, Commissioner J. Walter Kennedy requested a multi-colored logo similar...

  6. www.latimes.com › sports › storyHow Jerry West became the NBA logo - Los Angeles Times

    Jun 12, 2024 · Even after the designer of the logo, Alan Siegel, told The Times’ Jerry Crowe in 2010 that “It’s Jerry West ,” Stern wouldn’t relent. Siegel was a brand identity consultant hired by then-NBA...

    • Steve Henson
    • Staff Writer
    • steven.henson@latimes.com

  7. www.morningstar.com › news › marketwatchJerry West was indeed the NBA logo model, confirms ... -...

    Jun 12, 2024 · The league has never acknowledged it was the Los Angeles Lakers star's silhouette on its iconic badge. Branding legend Alan Siegel verified it Wednesday to MarketWatch.

  8. www.abc.net.au › news › 2024/06/13Basketball legend behind NBA logo inspiration, Jerry West dead at...

    Jun 13, 2024 · The newspaper interviewed Alan Siegel, who designed the logo back in 1969. West was one of Siegel's favourite players, but the designer told the newspaper that wasn't why he picked him for the design.

  9. ftw.usatoday.com › 2024 › 06Why Jerry West was the NBA logo: The story from him and the...

    Jun 12, 2024 · [Alan] Siegel, 71, designed the familiar logo in 1969, taking a Wen Roberts photograph of the Lakers star and turning it into an iconic image. … West, in fact, was one of Siegel’s favorite...