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  1. deadline.com › 2024 › 04Introducing The 'Way Upfronts': Producer Michael Sugar And A ......

    Apr 25, 2024 · Oscar-winning producer and manager Michael Sugar‘s company, Sugar23, is leading the new initiative, which has secured attendance from brands representing some $120 billion in spending.

  2. www.fastcompany.com › barbie-mattel-sugar-23-michael-sugarHow the Barbie movie can be a model for all brands - Fast Company

    Jul 14, 2023 · The Barbie movie is turning other brand markers green with envy. But any company can build an entertainment empire. Producer Michael Sugar explains how.

  3. www.dmarge.com › who-is-lord-sugarWho Is Lord Sugar? Age, Career, Net Worth & More - DMARGE

    Mar 7, 2024 · Lord Alan Michael Sugar is a British business magnate and media personality, best known for hosting the long-running TV series, The Apprentice.

  4. www.sugar23.com › news › your-brand-is-barbieYour brand is Barbie - My Framer Site

    Jul 14, 2023 · Founded in 2017 by Academy Award®-winning manager-producer Michael Sugar, Sugar23 is an emerging management and creative platform.

  5. www.businessinsider.com › starbucks-launching-anStarbucks Is Trying to Crack Hollywood With New Deal - Business...

    Jun 10, 2024 · Michael Sugar of Sugar23 has pitched brands on cocreating entertainment to replace ads. Brands are shifting to filmed entertainment as traditional ads lose effectiveness.

  6. www.adweek.com › convergent-tv › hollywood-a-listers-pitchedHollywood A-Listers Pitched Brands at Michael Sugar's Way...

    May 10, 2024 · The virtual upfront is Oscar-winning producer Michael Sugar’s brainchild and debuted on Tuesday and Wednesday. Sugar, alongside his partner, Matt Rotondo and a broader team, are creating a new...

  7. dnyuz.com › 2024/04/25 › introducing-the-way-upfronts-producerIntroducing The ‘Way Upfronts’: Producer Michael Sugar And ... -...

    Apr 25, 2024 · Oscar-winning producer and manager Michael Sugar‘s company, Sugar23, is leading the new initiative, which has secured attendance from brands representing some $120 billion in spending. Those Madison Avenue dollars are drawn to the talent in the Zoom.

  8. adage.com › article › marketing-news-strategyHollywood to pitch brands on financing movies in new upfront - Ad...

    Apr 11, 2024 · Longtime Hollywood producer Michael Sugar is launching a new upfront for brands and the entertainment industry—not for product placement or advertising, but to give brands a bigger piece of the...

  9. podcasts.apple.com › us › podcastDie Hard On A Blank Sugar23 - Apple Podcasts

    Jun 26, 2024 · DIE HARD ON A BLANK is created, written, and hosted by Philip Gawthorne. Liam Billingham produces and co-hosts the show. Mike Mayer and Michael Sugar are the executive producers. Tyson Hubley makes our artwork and videos. Special thanks to Sukee Chew and everyone at Sugar23. You can follow Die Hard On A Blank on Twitter and Instagram ...

  10. www.looper.com › 1308836 › apple-tv-sugar-everything-you-need-knowApple TV+'s Sugar Cast, Director, Writer, Plot And More Details

    Nov 27, 2023 · Michael Loccisano/Getty Images. Taking the lead role of John Sugar in the Apple TV+ series "Sugar" is none other than Colin Farrell.