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Levi Strauss ( / ˈliːvaɪˈstraʊs / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [1] [2] Early life[edit]
We've been innovating to meet people's needs since 1853. We invented the first blue jean, and we reinvented khaki pants. Our brands are among the most celebrated names in apparel.
Our brands — Levi’s®, Dockers®, Beyond Yoga®, Denizen® and Signature by Levi Strauss & Co.™ — stand for freedom and self-expression around the world.
Claude Lévi-Strauss (/ k l ɔː d ˈ l eɪ v i ˈ s t r aʊ s / klawd LAY-vee STROWSS, French: [klod levi stʁos]; 28 November 1908 – 30 October 2009) was a French anthropologist and ethnologist whose work was key in the development of the theories of structuralism and structural anthropology.
Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans. It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim , Bavaria , to San Francisco , California , to open a ...
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In 1853, Levi Strauss, an immigrant from Bavaria, opened a dry goods company in San Francisco at the height of the California Gold Rush. While he was working, he recognized a need among hardworking people: clothes built to endure anything.
About Levi’s®. Our style may be as fresh as tomorrow, but we go way back - to 1853. That’s when Levi Strauss & Co. began. Later in 1873, Levi Strauss, the man, partnered with Jacob Davis to invent the blue jean. And we’ve been innovating ever since.
Known today as Signature by Levi Strauss & Co.™, the brand serves shoppers at mass-channel retail stores, giving value-oriented consumers access to products from a company with a heritage of high-quality jeanswear.
