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Robert J. Dolan is the Baker Foundation Professor at Harvard Business School. He received his Ph.D. from the University of Rochester and began his academic career in 1976 as a faculty member at the Graduate School of Business of the University of Chicago.
- Assess what value your customers place on a product or service. Surveys show that for most companies, the dominant factor in pricing is product cost.
- Look for variation in the way customers value the product. By customizing prices, a company can earn much greater profits than it could expect with a single product/single price policy, yet many managers fail to recognize the benefits of customizing products and prices for different customer segments.
- Assess customers’ price sensitivity. Price elasticity, a key concept in economics, is defined as the percent change in quantity sold given a 1% change in price.
- Identify an optimal pricing structure. Determining whether the company should price the individual components of a product or service, or some “bundle,” is critical.
Robert Dolan is an American actor and producer who has appeared in TV shows such as Justified, NYPD Blue, and Law & Order. He was born in 1961 in Maryland and is also a clearance supervisor for various TV series and movies.
- January 1, 1
- 1.75 m
- Prince Georges County, Maryland, USA
Robert Dolan is a professor of marketing and the dean of the Ross School of Business at the University of Michigan. He has published widely on product policy and pricing, and has consulted and testified on these topics for various companies and courts.
Robert J. Dolan is currently the Baker Foundation Professor at Harvard Business School. From 2001 to 2012, he was the dean of the Ross School of Business at the University of Michigan. His specialty is marketing.
Feb 19, 1997 · In this long-awaited book, the world's two leading price experts Robert J. Dolan and Hermann Simon take managers beyond conventional thinking to show how their breakthrough system of "power pricing" will improve the bottom line by an order of magnitude.
Mar 17, 2022 · Baker Foundation Professor Bob Dolan talks about his “Sealed Air Corporation” case and how the most powerful aspect of the case method is the engagement it generates in the classroom. ...more.
