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Rickard was best known for his book A New American Picture (2010). He was the founder and publisher of the website on contemporary photography, American Suburb X, and the website These Americans which published some of his collection of found photographs .
Photographer Doug Rickard is probably most famous for his series A New American Picture, in which he recreated images from Google Street View, resulting in a startlingly portrayal of the overlooked, often bleak, backroads of our American landscape.
Rickard analyzed tens or hundreds of thousands of Street Views in his search for perfect pictures, something he describes as containing an “apocalyptic-like brokenness.” Indeed, the height of the camera at 8.2 feet, while creating an aesthetic cohesion and uniformity of vision, adds a distinct feeling of “alienation” that Rickard employs.
“A New American Picture by Doug Rickard.” 5B4 Photography and Books. 30 November 2010. Public Collections Harry Ransom Center, The University of Texas at Austin, Austin, TX
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Doug Rickard (American, born 1968) studied United States history and sociology at the University of California, San Diego, before moving to photography. He has drawn on this background in research for his series A New American Picture, which focuses on places in the United States where unemployment is high and educational opportunities are few.
Doug Rickard’s “A New American Picture” offers a startling and fresh perspective on American street photography. While at first glance the work looks reassuringly familiar and well within the traditional bounds of the genre, Rickard’s methodology is anything but conventional.
