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Edmund Tan is a former investment banker who turned entrepreneur with his wife Lim Shiew Li. They started Inside Scoop, a local premium ice cream brand that offers unique Malaysian flavours, and expanded to more than 20 stores across the country.
- Escalating Quickly
- Suiting The Malaysian Tastebuds
- Enjoying The Rocky Road
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If you’re unacquainted with the brand, Inside Scoop is well-known for their ice-creams that incorporate distinctly Malaysian flavours such as cempedak, durian, and teh tarik. These come in addition to their other popular offerings such as buttermilk waffles and cakes. “All our ice-creams are made 100% in-house by us,” Edmund said. “We typically get...
As far as their product positioning goes, Inside Scoop sits itself pricewise slightly below its more premium competitors while still maintaining the quality of an artisanal product. But the value that separates them from the rest is their insistence on creating flavours that they themselves must first enjoy, especially when it comes to their locali...
On the subject of challenges, Edmund and Shiew Li are also fully aware that with growth also comes the expected humps and bumps. Among all the obstacles, the one that the couple are currently focused on dealing with involves their staff force, more specifically, fitting the right people to the right job and creating the best environment for them to...
Edmund Tan and Lim Shiew Li are the founders of Inside Scoop, a Malaysian ice cream chain that offers local flavours and artisanal products. Learn how they started, grew, and faced challenges in the competitive dessert industry.
Inside Scoop is a local ice cream brand founded by Edmund Tan and his wife, Lim Shiew Li, in 2013. They make fresh and natural ice cream inspired by Malaysian taste buds, travels and trends.
Edmund Tan is a managing partner and director of Monsoon Investments Holding, a venture capital firm in environmental businesses. He has 30 years of experience in investment banking, international investments and venture management in various sectors and regions.
- 500+
- Monsoon Investments Holding
- City University Business School
- Singapore
Edmund Tan and his wife Shiew Li are the founders of Inside Scoop, a popular ice cream brand that offers local and international flavours. Learn about their journey of opening their first overseas outlet in Singapore and their plans for the future.
Inside Scoop founders Edmund Tan and Lim Shiew Li on the future of the Malaysian ice cream brand | Tatler Asia. Farm Fresh is proposing to acquire a significant stake in the Malaysian ice cream brand.
View Edmund Tan’s profile on LinkedIn, a professional community of 1 billion members. Head of Telecom, Media, & Technology Finance Asia at Crédit Agricole CIB · Experience: Crédit...
- Crédit Agricole CIB
