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Jul 6, 2011 · Industry stalwart Christian Grass has stepped down from his role as President, Universal Pictures International Productions & Acquisitions. The former Fox executive and co-CEO of...
- We talk to GM Christian Grass about the rebrand, learning from Danger Close, and the future.
- Battlefield 2042: First Map Screenshots
- IGN Recommends
By Kat Bailey
Posted: Jul 7, 2021 5:00 pm
DICE LA is changing its name to Ripple Effect Studios, EA announced today, completing a rebranding that has been in the making for more than a year. It will be a new start for the former support studio as it sets out to develop a "yet-to-be announced project" that will follow Battlefield 2042. It will remain under the oversight of Respawn Entertainment founder and Group GM Vince Zampella, with Christian Grass continuing in his role as studio general manager.
Ripple Effect's new name, which was chosen following a team vote, is the latest in a long legacy of rebrands dating back to the late '90s, when EA first acquired DreamWorks Interactive. DICE LA was founded in the wake of the closure of Danger Close Games, which in turn was a rebranded version of EA Los Angeles. Since opening its doors in 2013, DICE LA has mainly provided support for various iterations of Battlefield. At the moment, Ripple Effect is taking the lead on one of Battlefield 2042's new modes, which is set to be revealed at EA Play later this month. But behind the scenes, the studio is staffing up aggressively as it prepares to lead development of its own games.
Grass has been involved with several of the studio's most recent iterations. He moved to Los Angeles in 2009 after eight years with DICE, where he worked on the Medal of Honor reboot with Danger Close. Following Danger Close's closure in 2013, Grass transitioned to DICE LA, where he was eventually promoted to General Manager in 2017.
By Grass' own admission, DICE LA has been "pretty anonymous" since opening its doors. The rebrand is part of an effort to position Ripple Effect so that it can attract talented developers. "We're coming out with our new social media and media presence. We're going to talk a lot more about who we are. We're growing," Grass tells IGN. "We feel like we have a good culture. There's always room for improvement, of course, but we're going to continue to drive that. So in that sense it's the next step on a journey, but sort of from an external point of view, it does feel like [...] maybe a fresh start or a bigger start."
"We are on an aggressive path to grow the studio," Grass says. "So we're looking for every type of craft and we are going to grow so that we increase our capacity and our capabilities to do more."
In the near term, Grass and Zampella will take part in a panel titled The Future of FPS hosted by IGN's Stella Chung, in which they will discuss Battlefield, Apex Legends, and more alongside DICE General Manager Oskar Gabrielson and Apex Legends Director Chad Grenier. It will kick off July 8 at 10am PT.
When EA Play arrives on July 22, it will be a coming out party of sorts for Ripple Effect, which will be eager to make a positive first impression with its work on Battlefield 2042. As the heir to so many fresh starts, Ripple Effect understands better than most the power of a good first impression. Battlefield 2042 launches October 22 on PS4, PS5, Xbox One, Xbox Series X, and PC.
Kat Bailey is a Senior News Editor at IGN.
- Kat Bailey
Oct 5, 2022 · Ripple Effect Studios general manager Christian Grass discusses the studios' move to the front lines of Battlefield development, and how remote work fits into the studios' strategy.
- Bryant Francis
Nov 19, 2021 · The latest Tweets from Christian Grass (@chr1sgrass). GM at @RippleEffect. Los Angeles, CA
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View Christian Grass’ profile on LinkedIn, a professional community of 1 billion members. Experience: Ripple Effect Studios · Location: United States · 500+ connections on LinkedIn.
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“We’re so proud of our work as DICE LA and the DICE team will forever be a part of our DNA, but over the past eight years, we’ve developed our own culture and our own way of doing things,” says Christian Grass, GM of Ripple Effect Studios.
Christian Grass’ Post Christian Grass CEO at Metrograph 29m Report this post More great news from Cannes... https://lnkd.in/eRVPWigm. Metrograph Pictures Acquires North American ...
