Search results
Oct 28, 2022 · Ye’s company, Mascotte Holdings, appears to operate a portfolio of more than 160 trademark applications and registrations for his Yeezy brand, but Adidas owns the rights to the designs of most Yeezy shoes, including the well-known Yeezy Boost 350. Adidas's Yeezy Boost 350 had "sneakerheads" camping out for days ahead of their release. Anna Kucera.
Jul 28, 2022 · Attorney Josh Gerben has just taken to Twitter to reveal that Ye ‘s Mascotte Holdings has just filed a trademark for a new logo. Much different from the one which received some legal trouble from...
- Ambrose Leung
- Not-So-Late Registration
- The Mascotte Trainer
- Sidelining The Dropout Bear
- Kanye’s Future in Fashion
When it came to commerce and clothing, Kanye was on it early. On June 29, 2004, West and agent Andre Bodiford formed Mascotte Holdings, Inc. Keep in mind this company was constructed mere months afterThe College Dropoutdebuted and only weeks after “Jesus Walks” was released for radio. The timing was both telling and strategic. After registering Mas...
In the year 2003, Reebok had its sights set on a high school hooper named LeBron James. The company was willing to break the bank to build on their basketball brand that was gaining traction off the court. Already, it had Allen Iverson signed to a lifetime contract with his Answer and Question sneakers moving major units. In an attempt to form the ...
After The College Dropout, aesthetically Ye was ‘off’ the prep appeal that Mascotte was more or less based on. Though Mascotte merchandise appeared to be an integral part of the rollout tied to his sophomore album, Late Registration, Kanye’s sense of style and ambitions had matured. With the launch of Late Registration, West pivoted into elevated f...
Last month, not only did Ye add another logo to his Mascotte Holdings company, he also launched a massive collection in the form of Yeezy Gap engineered by Balenciaga. Taking over the first floor of the Gap flagship store in Times Square, West reworked the interior of the space by way of Donda dove video games and massive recyclable bags filled wit...
Aug 25, 2022 · Last month, Mascotte Holdings, which owns all of West's trademarks, filed a design for a curious circular logo that looked something like a cog, or a seal of some kind... or perhaps the sun. With West involved in several design debacles of late, we immediately wondered who he'd upset this time.
Oct 21, 2022 · Days after his CNBC appearance, West’s company Mascotte Holdings filed numerous trademark applications that create the framework of a mini-community, trademark attorney Josh Gerben tells...
- Cheyenne Roundtree
Oct 26, 2022 · Ye’s company, Mascotte Holdings Inc., appears to operate a portfolio of more than 160 trademark applications and registrations for his Yeezy brand, but Adidas owns the rights to the designs of...
Sep 8, 2021 · Following his name change to “Ye,” reports state that the 44-year-old rapper’s company Mascotte Holdings Inc. has filed a trademark application for a line of homeware products tagged with his...
