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  1. Created from a golfer’s point of view, with an eye for style, in premium materials, John Ashworth and Gerald Montiel founded Ashworth and changed how men dress to golf.

  2. The company was founded in 1987 by Gerald Montiel and John Ashworth as Charter Golf, Inc, from an office in the Los Angeles garment district. Ashworth was a golf enthusiast and Montiel ran a sporting goods store. Montiel hired Ashworth as a buyer for the golf department in 1985.

  3. Ashworth was created through the partnership of Gerald Montiel, the entrepreneur, and John Ashworth, the golf fanatic. In 1984, after selling a small chain of craft stores that he had started, Montiel decided to open a chain of sporting goods stores.

  4. Jan 29, 2024 · Gerry Montiel, a sponsor of Wiebe’s, hired Ashworth when he decided the life of a caddie wasn’t for him. Montiel brought Ashworth on at his Denver-area sporting goods stores as a merchandise buyer for golf and tennis.

  5. Jun 4, 2013 · Going back in time to 1987, Gerald Montiel and John Ashworth took an idea and launched Charter Golf, Inc. The idea was actually an observance of how uncomfortable golf clothes felt and the lack of style.

  6. Aug 27, 2019 · The Ashworth Golf Company was founded in 1987 by Gerald Montiel and John Ashworth as Charter Golf, Inc, from an office in the Los Angeles garment district. Ashworth was a golf enthusiast and Montiel ran a sporting goods store. They observed that golf fashions in the 1980s could use more style.

  7. Jun 14, 2020 · We’re telling the story about John Ashworth, the man and the brand. From the trunk of a car to the No. 1 golf apparel company in the world, we hear from Ashy, Jim Nantz, Fred Couples, John Cook, Gerry Montiel and Hank Ashworth. 🏼 The Fire Pit shop is here!