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Aug 11, 2022 · Director, Technical Product Marketing Gabe Sumner builds demos to support Salesforce’s biggest events and product launches. He focuses on the fusion of storytelling, technology, and marketing. Prior to Salesforce, he worked as a Developer Evangelist and a developer.
- Plan A Big Question That Your Product Demo Will Answer
- Identify The Purpose of Your Product Demo
- Visually Introduce The Use Case For Your Product Demo
- Identify The Challenge Your Product Addresses and The Outcome It Makes Possible
- Show How Your Product Enables The Journey from Challenge to Solution
It’s easier to ask a question than to write an answer at the beginning stages of a project. A great question will inspire a great answer. And this question will continue to be useful throughout the whole process, from planning to presentation. As you collaborate with new internal stakeholders, you can start by saying, “Here’s the question we’re try...
Great demos deliver clear takeaways, but doing this requires focus. First, we need to resist the temptation to show everything. Check out the overload in this example: “In this demo, I’m going to show you how the Salesforce Platform enables you to build, automate, and secure using low code.” There are actually three takeaways here: build, automate,...
Your audience needs to see how the product works. But how do we get them to connect the talk track and visuals? I use the phrase, “Here you’re looking at…” to hammer that home. For example: Here you’re looking at a mortgage application that one of our customers just submitted. Notice I’m clearly pointing out what the audience is seeing. And I’m usi...
Now it’s time to take the audience on a journey. And there can be no journey without contrast. We need to go from somewhere tosomewhere. This means we need to envision life without our products and then show the improvement our products make possible. So let’s return to our example: Here you’re looking at a mortgage application that one of our cust...
Imagine showing someone a picture of a dilapidated house. Then imagine showing a picture of an immaculate house and saying, “We help you make this happen!” Their natural question will be, “How?” It’s not enough to show your audience the before and the after. To have credibility, you must show the journey between those two points. Every great demo s...
I didn’t understand how Salesforce expected me to address their long list of project requirements. This is a partial list: 1) create a data model2) create a responsive UI3) showcase security ...
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View Gabe Sumner’s profile on LinkedIn, a professional community of 1 billion members. Experience: Salesforce · Location: Truckee · 500+ connections on LinkedIn.
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Jul 24, 2019 · Gabe Sumner. 239 Followers. Coder, Marketer, Storyteller, Hiker. Working as a Demo Engineer at Salesforce. Opinions are my own. Read writing from Gabe Sumner on Medium.
Gabe Sumner Director, Technical Product Marketing at Salesforce 4mo Edited Report this post One thing is clear, our expectations for ...
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