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May 6, 2014 · One of the most iconic and long-lasting brands was born in the imagination of a teenage boy, Antonio Gentile. Curator Kathleen Franz introduces the story. In 1916, Planters Nut and Chocolate Company ran a contest for a trademark.
Jan 24, 2020 · Antonio Gentile, a resident of Suffolk, Virginia, the peanut-growing capital of the state, began sketching possible entries for the contest. He drew a friendly, humanized peanut tumbling,...
19 hours ago · The prize for creating Mr. Peanut was $5 and a lifetime friendship. The story of Mr. Peanut starts with a few pencil sketches done by Antonio Gentile. Gentile was the Philadelphia-born son of Italian immigrants who had moved south to Suffolk, Virginia, at the beginning of the 20th century in order for the family patriarch to find work as a tailor.
Mr. Peanut is the advertising logo and mascot of Planters, an American snack-food company owned by Hormel. He is depicted as an anthropomorphic peanut in its shell, wearing the formal clothing of an old-fashioned gentleman, with a top hat, monocle, white gloves, spats, and cane.
Feb 13, 2020 · Fourteen-year-old Antonio Gentile, from Suffolk, Virginia, submitted a series of sketches of an anthropomorphized peanut. His peanut with legs won him the contest and the five dollar prize. 7 But Gentile’s drawing was not identical to the red-carpet-ready Mr. Peanut known today.
- Rachel Kirby
Jul 15, 2016 · Learn about Antonio Gentile, the Suffolk native who created the iconic Mr. Peanut logo for Planters Peanut Co. in 1916. His nephew Robert Slade shares his legacy, family history and donation to the Smithsonian.
Oct 18, 2013 · From left, Charlie Lewis, Bob Slade and Peyton Lewis, nephews of Mr. Peanut creator Antonio Gentile, show off the original drawings by their uncle, a Suffolk native, that transformed into one of the world’s best-known advertising icons.
