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  1. Alfred Nu Steele (April 24, 1901 – April 19, 1959) was an American soft drink businessman most known for being the president and later chairman of the board of Pepsi-Cola Company from 1950 until his sudden death in 1959.

  2. Mar 5, 2017 · And, after Steele's death in 1959, Crawford used her business savvy to focus on her late-husband's company, according to a 1971 Movie World article, by Sara Murray.

  3. Mar 15, 2023 · On April 19, 1959, just a few days shy of her husband’s 58th birthday, Joan went to rouse Alfred for breakfast and discovered him dead from an apparent heart attack. Within weeks, a heartbroken...

  4. Steele installed a more autonomous management structure, instituted an extensive advertising campaign that helped Pepsi grow out of its “poor man’s cola” image, and created a vending machine business for Pepsi.

  5. In 1950 Alfred N. Steele (1901–59), a former vice president of the Coca-Cola Company and the husband of actress Joan Crawford, became chief executive officer. His emphasis on giant advertising campaigns and sales promotions increased Pepsi-Cola’s net earnings 11-fold during the 1950s and made it the chief…

  6. Apr 19, 2022 · Joan Crawford & Alfred Steele Pepsi Footage | Dallas, Texas (1959) TheConcludingChapterofCrawford. 49K subscribers. Subscribed. 224. 7.4K views 1 year ago. This is silent footage www ...

  7. Mar 15, 2023 · Joan Crawford and Alfred Steele had a love for the ages, despite his death at the young age of 57. Take an inside look.