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Xiaohongshu (Chinese: 小红书; pinyin: xiǎohóngshū; lit. 'Little Red Book'), also known as RED , [1] [2] is a social media and e-commerce platform. It has been described as "China's answer to Instagram ", [3] and is sometimes referred to as " Chinese Instagram ".
May 28, 2024 · Start your livestream journey on Xiaohongshu - featuring Dong Jie, Teresa Cheung, Jingchu Zhang and many other talented hosts, who are not only knowledgable about shopping, but also knowledgable...
May 16, 2022 · Established in 2013 and valued at more than $3 billion, Xiaohongshu, also known as Little Red Book or simply RED, is one of China’s newest and fastest-growing social media platforms.
Feb 9, 2023 · Xiaohongshu is a social media and e-commerce platform. Generally, it can be described as China's own Instagram. Learn how to use Xiao Hong Shu to promote your brand on 小红书, Little Red Book.
Nov 25, 2022 · Going beyond marketing collabs. Brands operating in China are paying an increasing amount of attention to user-generated content on Xiaohongshu, which can offer genuine feedback that reflects the real needs of Chinese consumers, in turn helping brands to identify growth opportunities.
Xiaohongshu, also internationally known as "Red" is China's top how-to guide and e-commerce platform for all things fashion and beauty. Xiaohongshu literally translates into "Little Red Book". Xiaohongshu is often referenced as a combination of Pinterest, Instagram and Amazon combined.
Mar 8, 2022 · Xiaohongshu, or "little red book", is popular with China's affluent Gen Z users who use the app to buy products recommended by influencers.
Xiaohongshu resonates strongly with China's millennial and Gen Z demographic. The platform's emphasis on lifestyle, travel, and fashion aligns well with the interests of the younger audience, making it a cultural phenomenon.
Launched in 2013 as a place for users to share things like travel and beauty tips, and acting as a conduit for lifestyle reviews, Xiaohongshu is again reshuffling its e-commerce ventures, hoping to transform into an e-commerce platform.
