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Xandr, formerly known as AppNexus, is an American multinational technology company operating a cloud-based software platform that enables and optimizes programmatic online advertising. Headquartered in the Flatiron District of New York City, the company has 23 offices in North America, Latin America, Europe, Asia and Australia.
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Dec 21, 2021 · AT&T has sold its ad tech business Xandr to Microsoft. Terms of the deal were not disclosed. The acquisition marks the end of a painful and unsuccessful run for the one-time leader of the programmatic industry, AppNexus, which was rebranded Xandr but never found a home within the AT&T organization.
In June 2019, Xandr rebranded its AppNexus DSP, launching Xandr Invest, to serve as its central ad-buying hub. On October 18, 2019, Xandr acquired Massachusetts-based Clypd, an audience-based sales platform for television advertising. On April 30, 2020, it was folded into WarnerMedia.
AppNexus operates a cloud-based software platform that enables and optimizes programmatic online advertising. Its enterprise technology platform maximizes yield and campaign performance for sellers and buyers of online inventory, provides trading solutions and marketplaces for Internet advertising, and allows advertisers to build a trading desk ...
AppNexus | 37,481 followers on LinkedIn. As of September 25, 2018, AppNexus is now "AppNexus, A Xandr Company." Please follow along on https://www.linkedin.com/company/xandr/.
Dec 1, 2016 · AppNexus, which filed paperwork for an IPO, is a big ad tech company that serves marketers, ad agencies and publishers.
Dec 21, 2021 · Strengthened monetization for publishers through larger first-party data access and a full funnel marketing offering with Xandr Monetize, which includes a leading video solution, empowering content and media owners to unlock the full value of their inventory.
AppNexus technology powers the most innovative trading solutions and marketplaces for Internet advertising. We power the ads that power the Internet.
Jun 25, 2018 · Brings Leading Digital Ad Platform to AT&T, Helping to Create a Foundation for a Premium TV and Video Ad Marketplace. AT&T* announced today that it has entered into a definitive agreement to acquire AppNexus. AppNexus will become a part of AT&T advertising & analytics, led by Brian Lesser, CEO.
