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Xandr, formerly known as AppNexus, is an American multinational technology company operating a cloud-based software platform that enables and optimizes programmatic online advertising. Headquartered in the Flatiron District of New York City, the company has 23 offices in North America, Latin America, Europe, Asia and Australia.
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Dec 21, 2021 · The web page traces the history and fate of AppNexus, a former leader of the programmatic industry, which was acquired by AT&T and later sold to Microsoft. It also explores the potential benefits and challenges of the deal for Microsoft and its ad tech and media businesses.
- James Hercher
AppNexus | 37,481 followers on LinkedIn. As of September 25, 2018, AppNexus is now "AppNexus, A Xandr Company." Please follow along on https://www.linkedin.com/company/xandr/.
In June 2019, Xandr rebranded its AppNexus DSP, launching Xandr Invest, to serve as its central ad-buying hub. On October 18, 2019, Xandr acquired Massachusetts-based Clypd, an audience-based sales platform for television advertising. On April 30, 2020, it was folded into WarnerMedia.
Dec 1, 2016 · AppNexus, which filed paperwork for an IPO, is a big ad tech company that serves marketers, ad agencies and publishers.
Dec 21, 2021 · Strengthened monetization for publishers through larger first-party data access and a full funnel marketing offering with Xandr Monetize, which includes a leading video solution, empowering content and media owners to unlock the full value of their inventory.
