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2 days ago · The digital marketing sector is students interested in paid search, display advertising, marketing analytics, search engine optimization, content marketing, email marketing and social media.
- College of Business
Marketing is an ideal field of study if you want an...
- Marketing
As a JMU marketing major, you’ll be concerned with building...
- College of Business
2 days ago · Students planning to major in marketing must complete the 27-28 hour, lower-level B.B.A. core requirements (see the College of Business section for the list of courses) prior to enrolling in upper-level B.B.A. core and marketing courses.
Jun 22, 2024 · Marketing is an ideal field of study if you want an action-oriented, challenging and in-demand career where you will be creatively solving problems with innovative ideas supported by data analysis techniques.
May 30, 2024 · As a JMU marketing major, you’ll be concerned with building long-term relationships and co-creating value with customers, clients, partners and society at large. Your studies will focus on the traditional sales and digital marketing skills needed to be prepared for lots of different types of marketing.
- Mission
- Goals
- Career Opportunities
- Co-Curricular Activities and Organizations
- Transfer Credit Policy
The marketing department’s mission is to develop highly successful marketing professionals who deliver exceptional value to their customers, employers and communities and to advance the practice of marketing through academic and professional engagement. The marketing curriculum focuses on traditional and emerging marketing skills needed in various ...
To deliver a solid foundation of the concepts and theories of the marketing discipline, including market environmental issues; strategic market planning, implementation, and evaluation; marketing r...To engage students in critical thinking processes, requiring an in-depth analysis of qualitative and quantitative market data and the development of subsequent marketing strategies based on this an...To enable students to evaluate marketing alternatives and commit to a course of action, using financial, organizational, environmental and ethical criteria as bases for decision making.To teach students a variety of information technology tools and techniques to improve marketing and overall business performance and deliver greater value to customers.Consumer marketing and business-to-business marketing: market analysis, product development, services marketing, global marketing and customer relationship management.Digital Marketing: search engine marketing, search engine optimization, mobile marketing, digital account management, content marketing, social media marketing and marketing analytics.Marketing research: database management, market research analyst and project management.Not-for-profit marketing: fund-raising, direct marketing and customer service.AMA. This student club is affiliated with the American Marketing Association, a national marketing organization for marketing professionals, faculty, and students. AMA is open to all JMU students. AMA is comprehensive with its marketing programming and offers students information and activities in marketing management. DECA. Collegiate DECA is a st...
The marketing program will accept no more than two courses for transfer credit toward the major. These courses must be from AACSB institutions. In addition to this general College of Businesspolicy, there are restrictions on which courses will be accepted for transfer credit. Students must take the following courses at JMU: 1. MKTG 482. Marketing A...
Learn more about Bachelor of Business Administration (B.B.A.) in Marketing - Marketing Information Systems Concentration Program including the program highlights, fees, scholarships, events and further course information
As a James Madison University Marketing major, you’ll be concerned with building long-term relationships and co-creating value with customers, clients.
