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Today’s post is a curated selection of 25 print ads with exceptional design, art direction, copywriting, illustration, and photography. The list includes Cannes Lions winners, Clio winners, popular favourites, and some hidden gems you might not have seen before.
- Old Spice: “The Man Your Man Could Smell Like” (2010) When Old Spice realized women made the majority of purchasing decisions when it came to men’s body wash products, they took a different approach with their next ad campaign.
- Reebok: “Terry Tate, Office Linebacker” (2003) Slapstick violence: since the earliest days of comedy it’s been a foolproof way to make ‘em laugh. Reebok’s Super Bowl XXXVII commercial had plenty, along with an amusing premise (boosting office productivity), an element of surprise, and solid one-liners.
- John West Salmon: “Bear” (2000) UK seafood company John West’s circa 2000 commercial begins with a serene, nature documentary-style shot of bears fishing, as a narrator describes the scene in his best David Attenborough impression.
- Snickers: “Hungry Betty White” (2010) When Snickers launched their “You’re Not You When You’re Hungry” campaign with Betty White (and Abe Vigoda) during the 2010 Super Bowl, it was a turning point for the brand and the 88-year-old Golden Girl.
We’ve curated some of the best attention-grabbing campaigns to inspire you when you’re tasked with creating your own advertisements and marketing materials. The 75 brilliant advertisements featured in this article represent some agencies and designers that have flexed their creative muscles to get it right.
- Melanie Biehle
- “Dumb Ways to Die” (Metro) Just look at the view count on that ad – over 300 million and counting. Most can only dream of that kind of exposure! This ad – showing cutesy, colourful characters experiencing horrifically over-the-top deaths while singing along to a very catchy song – is brilliant for many reasons.
- “Magical Place” (Toys R Us) This beloved ad first aired in 1989 and was remastered by Toys R Us decades later to celebrate their 25th year of trading in the UK.
- “The Last Game” (Nike) This beautiful 3D animated commercial from Nike was released to coincide with the 2014 world cup. At just over 5 minutes long it’s probably considered a little lengthy for an ad, but when you have a gripping storyline, famous characters, and incredible visuals, length doesn’t really matter anymore.
- “June: Life is Better When You Share the Ride” (Lyft) This ad by Lyft is also a beautiful short film, directed by Academy Award winning animator, John Kahrs.
- Types of Advertisements
- What Makes A Good Advertisement?
- Use These Advertisement Examples to Inspire Your Own Ads
As you can imagine, there are many types of advertisements — all of which run in different mediums, on different channels, and have different goals in mind for their business. Here are eight examples of advertising from the past few centuries.
No matter which method of advertising you use, one thing remains true: the best advertisements capture the attention of consumers right from the start. Here are some key qualities of an effective and impactful ad.
Advertising is one of the most important aspects of any business, and it can be a make-or-break factor in terms of success. What makes a great advertising campaign? It must be memorable, catchy, and above all else, it must effectively sell your product or service. With careful planning and execution, your next advertising campaign could be the one ...
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