Search results
How to craft compelling titles: Headline Writing 101; Creating eye-catching headlines that get clicks, engagement, traffic, and conversions; Incredibly effective techniques to write click-worthy headlines; Headline Writing 101: The essential elements of a persuasive title; Simple headline writing hacks you can use on your content
- Everything you need to know.
- Comparison headlines.
- Top + number (e.g., Top 10) listing posts.
- A guide to…
Jun 7, 2021 · How to Write a Headline: 5 Tips for Writing a Good Hed. Written by MasterClass. Last updated: Jun 7, 2021 • 4 min read. Finding the best headline for a story can be challenging. Great headlines can bring in waves of reader attention and subscribers, which are vital for any publication.
- Make a promise. Be specific. The key to the click is to understand this: Before any of us click anything, we do a split second cost-benefit calculation.
- Use power trigrams. A few years back, Steve Rayson of Buzzsumo did a study to learn what makes effective headlines, and what correlates with social media engagement.
- Use numbers. List posts are popular for a reason: they set expectations about the amount of content, about scan-ability and variety; if you don’t like one thing, you’ll be able to scan down and find something else.
- Ask a question. Question headlines have two benefits. First, they leverage a psychological effect, causing the reader’s mind to take the next step: answer the question …or wonder.
Mar 30, 2021 · 1. Fill A Curiosity Gap. While a headline is meant to capture attention, crafting one that piques readers’ interest will buy additional attention that can invoke action where they may go...
Oct 25, 2015 · Give this post a read for techniques on how to brainstorm headline ideas (for example, write many different headline ideas and write them at the beginning of the workflow). In this post, we...