Dr. Emily Loomis
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Jul 12, 2022 · Return on Engagement (ROE) is the quantitative and qualitative payback you expect on the investment of connecting through (social) media outlets, virtual and IRL events, and general customer...
Oct 4, 2023 · How you measure the impact of your community engagement should be directly tied to your organization’s resulting growth goals for Return on Engagement.
- Jennifer Brandel
- What Is Returns Management?
- Returns Management Process
- The Customer Is Not The Problem
- How to Make The Most Out of Returns and Exchanges
- This Is How to Make Returns Management Intelligent
- Automate The Returns Process, Increase Customer Satisfaction, and Lower costs.
Returns management is an important part of the superior customer and business relationships because timely repair, replacement of damaged items, or credits for returned items are perceived as a part of good customer service. Returns Management offers a solution to help companies achieve responsive customer service by implementing cost-efficient cus...
With Returns Management, customers are not the problem, but the problem lies in a lack of transparency, inefficient processes, and ignoring the customers and their needs. An optimal customer experience does not end with the purchase. In order to optimize it, the entire process chain must be transparent and disruption-free of the customers. This req...
The returns problem is becoming bigger and bigger for many businesses. The e-commerce industry is booming. The costs for shippers are increasing heavily. At the same time, the competition for online merchants is intensifying on the internet because not only the satisfaction with the product but also with the returns processing is very important for...
1. Collect Data in an automatically via a digital infrastructure
Investigate the solid reasons for the return. Get feedback regarding the respective customer’s satisfaction with the returns process. Ask about the satisfaction with the delivery service as well as with the product. Analyze the relationship between the central demographic factors such as gender and age to the collected data.
2. Know Your Customers and Their Needs
Modern consumers are demanding and most of them are spoiled. With regards to the issues of convenience, speed, and transparency, many companies have set new standards. Based on these, online merchants must measure themselves. Customer loyalty is being created increasingly through perfect customer service and less and less via a brand appeal. Whoever knows their customers and can address and respond to their needs in a personalized manner can assert themselves in competition.
3. Develop a Returns Strategy with Preventative Measure
The take-back of goods generates high costs. Many online merchants thus focus almost exclusively on cost reduction. For them, the focus is above all on the reduction of the rate through the prevention of returns. Conversely, a strategic returns management also offers additional options in order to handle returns in a financially advantageous manner and to tap the potential lying therein. The prevention is a preventative strategy in order to discourage potential returners from their intent and...
The return strategies addressed in this blog show that skillful returns management can generate many positive effects. If one ignores the possibilities lying therein and stubbornly holds fast to old processes and rigid, inflexible approaches, the company not only misses out on opportunities for additional sales. Strategies that are inefficient and ...
Tookan provides you with a smart returns management solution for optimized returns processes. Tookan will convert returns into a transparent customer experience. Through satisfied customers, you will sustainably generate sales and, at the same time, save costs through automation. Through Returns, you will improve customer loyalty, strengthen your c...
It’s time for marketers to stop worrying over ROI and start measuring success with marketing engagement metrics built for today’s digital buyers. And that means being able to measure a return on engagement. Here’s why. Why Traditional ROI Metrics Aren’t Enough For Modern B2B Buyers
Mar 21, 2023 · Return on engagement (ROE) is a metric used to measure the effectiveness of a company's customer engagement efforts. It represents the financial benefit that a company realizes from its investment in customer engagement activities such as customer support, marketing, and product development.
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Jun 14, 2021 · With these engagement metrics in mind, you can begin to optimize digital channels to drive engagement. As always, sit down with your marketing operations and sales teams to discuss what engagement metrics are the most valuable indicators of a quality lead.
