Jim Ross
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The Attitude Era was a major era of professional wrestling within the World Wrestling Federation (WWF, now WWE). The term "WWF Attitude" was used to describe its programming from November 9, 1997, to May 6, 2002.
- WWE Purchases WCW: Raw, March 26, 2001
- The Debut of Big Show: St. Valentine's Day Massacre 1999
- The Formation of The Corporate Ministry: Smackdown, April 29, 1999
- Mankind Morphs Into Cactus Jack: Raw, Jan. 10, 2000 & Smackdown, Jan. 13, 2000
- The Rock Is Crowned "The Corporate Champion": Survivor Series 1998
- The Undertaker Kidnaps Stephanie McMahon: Backlash 1999 & Raw, April 26, 1999
- "Stone Cold" Steve Austin Gives The Corporation A Beer Bath: March 22, 1999
- The Debut of Kane: Badd Blood 1997
- "The Greater Power" Is Revealed: Raw, June 7, 1999
- "This Is Your Life": Raw, Sep. 27, 1999
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They said it would never happen, but on March 26, 2001 – a mere six days before WrestleMania X-Seven – WCW and WWE officially became one. After battling Ted Turner’s Monday Nitro for years in the so-called “Monday Night War,” WWE Chairman Vince McMahon celebrated his purchase of the Atlanta-based company with an unprecedented simulcast of Nitro and...
If a pay-per-view called St. Valentine's Day Massacre didn't already scream Attitude Era, then how about a 7-foot giant tearing through the ring canvas during a Steel Cage Match? With Mr. McMahon lying battered and helpless following a Stunner from "Stone Cold" Steve Austin, the debuting Big Show emerged from beneath the ring and hurled The Texas R...
On April 29, 1999, WWE made its triumphant return to network TV with SmackDown, a special event that preceded the official broadcast premiere of the blue brand by several months. As exciting as this milestone was for the entire WWE Universe, a cloud hung over the festivities in the form of The Undertaker’s Ministry of Darkness. Earlier in the week ...
At the turn of the millennium, the power-hungry McMahon-Helmsley Faction did everything they could to make life miserable for the beloved Mick Foley. First, Foley was forced to leave WWE after losing a Pink Slip on a Pole Match orchestrated by Triple H on the final Raw of 1999 (WATCH). Then, The Game presented a series of vignettes that featured a ...
What makes a sell-out? In the case of The Rock, it was naming himself “The People’s Champion,” and immediately turning his back on the fans to win the WWE Title. At one of the most unique pay-per-view events in WWE history, a new champion was set to win the vacant WWE Championship in a 14-man bracketed Deadly Game Tournament. In an effort to adopt ...
Taking orders from a supposed “Greater Power,” The Undertaker held the entire WWE Universe in his icy grip with the formation of The Ministry of Darkness — a sinister coalition of Superstars sharing The Deadman’s affinity for making opponents quake with fear. Not content with merely dominating in the ring, The Undertaker set his sights on Vince McM...
"Stone Cold" Steve Austin did not suffer fools gladly, and in his perspective, anybody who stood across from him in the ring was nothing short of a fool. The Rattlesnake’s unique talent for getting under the skin of his rivals was on display days ahead of his WrestleMania XV main event against WWE Champion The Rock when Austin chose an appropriatel...
You’ve got to hand it to Kane: He’s always known how to make an entrance. With his unhinged unveiling in October 1997, The Big Red Machine quieted any and all speculation that his mere existence was an untruth. Throughout that previous summer, The Undertaker and Paul Bearer had let the WWE Universe into their relationship deeper than ever before. D...
“It’s me, Austin! It was me all along, Austin!” Those are the words that haunted the WWE Universe in one of the most notorious revelations in television history. (WATCH) After Shane McMahon merged The Corporation with The Undertaker’s demonic Ministry of Darkness (WATCH), The Corporate Ministry became an unstoppable entity capable of accomplishing ...
Only six months removed from one of the most intense and brutal rivalries in the history of sports-entertainment (WATCH), Mankind attempted to make amends with The Rock. The pair won the World Tag Team Championship on two occasions, much to the dismay of The Great One (WATCH), but Mrs. Foley’s Baby Boy was elated with what he believed was an exciti...
Relive the shocking, unpredictable and crass era of WWE from 1997 to 2001, when sports-entertainment was transformed by "Stone Cold" Steve Austin, The Rock, The Undertaker and more. See the iconic scenes, matches and moments that shaped the Attitude Era, from WCW purchase to Hardcore Title.
- John Clapp
- James Wortman
- “Stone Cold” Steve Austin. “Austin 3:16 says I just whooped your a**!” With that proclamation at King of the Ring 1996, “Stone Cold” Steve Austin set into motion a veritable revolution that would forever change the face of sports-entertainment.
- The Rock. Everyone smelled what The Rock was cooking during The Attitude Era. The grandson of “High Chief” Peter Maivia and the son of Rocky Johnson, The Rock was seemingly destined for in-ring greatness from birth … but few could have anticipated the heights “The Most Electrifying Man in All of Entertainment” would someday reach.
- Triple H. Refined, ceremonial and just a tad bit obnoxious, “The Connecticut Blueblood” Hunter Hearst-Helmsley was utterly despised by the WWE Universe when he debuted in 1995, promoting the proper “etiquette” he honed growing up in posh Greenwich, Conn.
- Mick Foley. During The Attitude Era, you might have known him as the unhinged Mankind, the barbaric Cactus Jack or the tie-dyed lothario Dude Love. Today, however, we salute Mick Foley for his myriad contributions to sports-entertainment during the 1990s … and that doesn’t just include being able to withstand a 20-foot drop off Hell in a Cell at King of the Ring 1998.
The Attitude Era was a period in the World Wrestling Federation (WWF) and professional wrestling history that began as a direct result of the Monday Night Wars and culminated with the conclusion of the Wars in 2001.
Watch the most memorable moments of the Attitude Era, when WWE became edgier and more popular in the late 1990s. See Kane's debut, Stone Cold's beer truck, DX's antics and more.
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The Attitude Era. It is, arguably, the most popular period in professional wrestling history and a breeding ground for the most unforgettable moments produced by WWE ...
Early Bischoff Era (1993-1996) The Rise & Fall of WCW (1996-1999) The Russo Era (1999-2001) DVDs; WWE. WWWF (1975-1979) Transition to WWF (1979-1982) Golden Era (1983-1992) New Generation Era (1993-1996) The Attitude Era (1997-2002) Ruthless Aggression Era (2002-2008) The PG Era (2008-2013) The Reality Era (2014-2016) Home Video; ECW; TNA ...
