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  1. Robert Beno Cialdini (born April 27, 1945) is an American psychologist. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University.

  2. You'll learn the systematic approach of our founder, Dr. Robert Cialdini, which is endorsed by business leaders like Warren Buffett, Guy Kawasaki, and Tobias Lütke, and successfully applied at leading companies worldwide.

  3. Dec 26, 2006 · Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.

  4. Master ethical persuasion at its highest level, guided by the insights of Dr. Robert Cialdini and his team of world-renowned persuasion experts. We teach, train, and coach you in ethically applying the science of persuasion, driving your business to new heights.

  5. Dr. Robert Cialdini, the author of the groundbreaking book, Influence, and president of INFLUENCE AT WORK ® is widely regarded as the “Godfather of influence” because of his years of scientific research on the psychology of influence.

  6. Robert Cialdini is an American social psychologist who specializes in the science of influence. His research is focused on uncovering why people say “yes” to certain requests and how to apply these findings ethically in the business world.

  7. Jun 2, 2009 · Influence: The Psychology of Persuasion. Robert B. Cialdini, PhD. Harper Collins, Jun 2, 2009 - Self-Help - 336 pages. The foundational and wildly popular go-to resource for influence and...