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Edward Louis Bernays (/ b ɜːr ˈ n eɪ z / bur-NAYZ, German: [bɛʁˈnaɪs]; November 22, 1891 − March 9, 1995) was an American pioneer in the field of public relations and propaganda, and referred to in his obituary as "the father of public relations".
Jun 16, 2015 · Learn how Bernays, Freud's nephew, used psychological insights to manipulate the American mind for commercial and political purposes. Discover how his techniques influenced advertising, politics, and the Nazis.
Jun 7, 2024 · Edward Bernays was a pioneer American publicist who is generally considered to have been the first to develop the idea of the professional public relations counselor—i.e., one who draws on the social sciences in order to motivate and shape the response of a general or particular audience.
- The Editors of Encyclopaedia Britannica
Apr 30, 2019 · Learn about Edward Bernays, the nephew of Freud who created the modern profession of public relations with his campaigns for corporations and politicians. Discover how he used psychology, propaganda and media to shape public opinion and boost business.
Feb 6, 2019 · Learn how Edward Bernays, the nephew of Sigmund Freud, became one of the fathers of public relations and mass manipulation. Discover his famous campaigns, such as the 'Torches of Freedom' stunt for Lucky Strike cigarettes, and his influence on modern consumer culture.
Sep 20, 2021 · Learn how Edward Bernays, Sigmund Freud's nephew, used psychology and media to shape public opinion and sell anything from soap to cigarettes. Discover his role in political campaigns, coups, and the CIA.
Jan 27, 2022 · Learn about the life and career of Edward Bernays, the nephew of Sigmund Freud and the father of public relations. Explore his achievements in promoting ballet, Broadway, war propaganda, civil rights, and more.
