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  1. We dont charge for sending messages and media, or making voice and video calls on WhatsApp. WhatsApp stopped charging subscription fees in 2016. Using WhatsApp requires an internet connection through either a mobile data network or Wi-Fi.

  2. Businesses using our platform are charged per 24-hour conversation, with different rates by conversation category. There are four conversation categories on the WhatsApp Business Platform: marketing, utility, authentication, and service.

  3. This document explains how conversation-based pricing works on the WhatsApp Business Platform. Charges are applied per conversation, not per individual message sent or received. Conversations are 24-hour message threads between you and your customers.

  4. WhatsApp has switched from message-based pricing to a conversation-based pricing model. Businesses are now charged per conversation, which will include all the messages in that 24-hour messaging window. WhatsApp charges are based on the country of the user you are messaging to.

  5. Mar 5, 2024 · Moreover, here’s how you can use it internationally and still avoid additional costs: 1. Use WhatsApp with Wi-Fi. Whenever possible, connect to a Wi-Fi network to access WhatsApp instead of relying on the cellular network, which can be expensive when roaming internationally.

  6. If you use WhatsApp while your phone is roaming, data charges might apply. Contact your mobile provider for more information about roaming in other countries. Charges may differ from domestic data charges.

  7. Aug 30, 2023 · WhatsApp Business uses a conversation-based pricing model, meaning businesses are charged based on the number of conversations they have with their customers. Each conversation starts with an initial message, which is free of charge. However, WhatsApp charges brands for their business-initiated messages sent within the same conversation.